Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
How Can Franchises Boost Growth with Targeted Digital Marketing Strategies?
Content & Email Marketing How Can Franchises Boost Growth with Targeted Digital Marketing Strategies?

Digital marketing offers unparalleled opportunities for franchise businesses to expand their reach and engage more effectively with their target audience. By tailoring digital strategies to suit their unique operational models, franchises can significantly boost growth and drive business success.

Ready to Elevate Spirits? Twisted Alchemy Seeks Digital Marketing Manager
Content & Email Marketing Ready to Elevate Spirits? Twisted Alchemy Seeks Digital Marketing Manager

Twisted Alchemy, a Chicago-based Food/Bev start-up led by a dynamic husband and wife team, is on the lookout for a Digital Marketing Manager. Known for its premium, award-winning cold-pressed juice products tailored for craft cocktails, Twisted Alchemy serves high-end clients and individual

Incubeta Acquires Persuasion Technologies to Boost Data-Driven Marketing
AI & Data Analytics Incubeta Acquires Persuasion Technologies to Boost Data-Driven Marketing

Incubeta, a global digital marketing partner, has taken a significant step forward in enhancing its market offerings by acquiring Persuasion Technologies. This strategic merger is aimed at bolstering Incubeta's analytics and cloud technology capabilities, ensuring their clients benefit from

Newport Hospitality Group's Winning Strategy in Hotel Digital Marketing
Content & Email Marketing Newport Hospitality Group's Winning Strategy in Hotel Digital Marketing

In the ever-evolving world of hotel digital marketing, Newport Hospitality Group (NHG) has established itself as a forerunner by meticulously crafting a strategy that stands on the pillars of methodical execution, continuous optimization, and unyielding innovation. Founded in 1991, NHG has

WordPress vs Custom Sites: Choosing for Affiliate Marketing in India
SEO/SMM WordPress vs Custom Sites: Choosing for Affiliate Marketing in India

The explosive growth of affiliate marketing in India has been nothing short of spectacular, presenting businesses with new opportunities and challenges. As they vie for a piece of this burgeoning market, a pivotal strategic question has taken center stage: Should companies invest in custom-built

How Did ShopriteX and Machine_ Win Email Marketing Awards?
Content & Email Marketing How Did ShopriteX and Machine_ Win Email Marketing Awards?

In a digital age where the average user's inbox is bombarded with countless emails daily, standing out necessitates not only creativity but a mastery of personalization and timing. This challenge of differentiating email content lies at the heart of the prestigious Everlytic's You Mailed

How Did Inventyx Marketing Earn Its IMPACT Affiliate Seal?
SEO/SMM How Did Inventyx Marketing Earn Its IMPACT Affiliate Seal?

In the crowded terrain of digital marketing, achieving distinction is pivotal for an agency's credibility and client acquisition. Inventyx Marketing Partners, a leading light in the digital marketing arena, recently distinguished itself with the esteemed Affiliate Agency Certification from

How Is Stagwell Expanding Its Reach in the Asia Pacific?
SEO/SMM How Is Stagwell Expanding Its Reach in the Asia Pacific?

The Asia Pacific region has become a beacon of opportunity for advertising networks looking to grow globally. Understanding that cultural relevance and agility are vital in marketing solutions, Stagwell announces a strategic expansion by incorporating four independent agencies into its Global

Navigating Privacy: Understanding Your Data and Cookie Rights
SEO/SMM Navigating Privacy: Understanding Your Data and Cookie Rights

In the digital age, privacy has become a pressing concern for many users as they navigate the internet. With a vast amount of personal data being collected, understanding how this information is harnessed and your rights over it is more critical than ever. This article aims to demystify the

How Is AI Revolutionizing Video Marketing Strategies?
Content & Email Marketing How Is AI Revolutionizing Video Marketing Strategies?

The realm of digital marketing is experiencing a seismic shift, thanks in large part to the advent of artificial intelligence (AI). With AI, video marketing strategies are being completely reimagined, presenting unprecedented capabilities that are pushing the boundaries of content creation,

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