Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where they are exploring search engines and using social media.
In the rapidly evolving world of digital marketing, staying ahead of emerging trends is crucial for maintaining a competitive edge. As we move further into 2024 and beyond, certain technological advancements and strategies stand out as essential components for any successful digital marketing
The legal industry is experiencing a transformative era driven by technological advancements, particularly in artificial intelligence (AI). As AI tools like Google Gemini, ChatGPT, and legal-specific software like Lex Machina become more prevalent, questions arise about the continued relevance of
The marketing landscape has evolved dramatically over the past decade, with an increasing focus on digital and social media platforms. Amid this digital revolution, one wonders: is the marketing industry underrating the power of out-of-home (OOH) advertising? Despite its historical roots and the
In today’s digital age, mobile apps have woven themselves into the fabric of our daily lives, offering convenience, entertainment, and connectivity at our fingertips. With the global mobile app market projected to skyrocket to $756 billion by 2027, developers and businesses face the challenge of c
In the ever-evolving landscape of digital marketing, a recent study conducted by AI marketing platform Ask Bosco in collaboration with OnePoll sheds light on a critical issue that could shape the future of the industry. This study, surveying 100 UK marketing managers, underscores the increasing
Mobile apps have become essential in modern life, serving roles in communication, entertainment, and business. Originally simple utilities or games, such as Nokia's iconic “Snake,” mobile applications have rapidly evolved into multifunctional tools that are now central to everyday activities. T
The introduction of Artificial Intelligence (AI) into marketing automation has marked a significant leap forward in the way campaigns are managed and executed. This technology not only enhances tasks like email marketing and social media scheduling but also offers profound capabilities in analyzing
The Israeli digital marketing landscape has experienced a transformative shift, driven by the ubiquitous rise of digital technologies and the changing consumer behaviors that favor online engagement. This evolution has made certain marketing roles more prominent within the tech scene in Israel.
Over just a few years, artificial intelligence (AI) has begun to reshape the digital marketing industry completely. According to Salesforce data, only 29% of marketers reported using AI in 2018. This figure reached 84% in 2020. Flash forward, and data from Statista suggests that this figure rose to
