Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
How Can Beginners Make Money with ChatGPT in 100 Ways?
Content & Email Marketing How Can Beginners Make Money with ChatGPT in 100 Ways?

ChatGPT, a sophisticated AI tool developed by OpenAI, offers numerous opportunities for beginners to generate income. By harnessing its advanced language processing capabilities, individuals can explore 100 different methods to monetize this AI effectively. The comprehensive guide to using ChatGPT

Digital Marketing: 5 Focus Areas in 2025
Editorial Digital Marketing: 5 Focus Areas in 2025

B2B digital marketers understand the need to evolve by testing new methods and tools to meet audience demands. With the advent of AI, modern automation capabilities, and ever-stringent data privacy regulations, even more complexity is added to the mix—compelling digital marketers to rethink their e

TextUs Revolutionizes SMS Marketing with Introduction of Short Codes
Mobile Marketing TextUs Revolutionizes SMS Marketing with Introduction of Short Codes

In a significant upgrade to its business texting solutions, TextUs has launched short codes aimed at transforming the landscape of SMS marketing for companies across various industries. These short codes, which are meticulously designed for application-to-person messaging, are capable of sending up

How Does Google’s Support for BIMI Enhance Email Security?
Content & Email Marketing How Does Google’s Support for BIMI Enhance Email Security?

In the age of digital communication, email remains one of the most trusted and widely used mediums for connecting with customers. However, this trust is increasingly under threat due to the rise in email scams and phishing attacks. Scammers often exploit the trust users place in email by

How Tech Innovations Are Transforming iGaming Affiliate Marketing
SEO/SMM How Tech Innovations Are Transforming iGaming Affiliate Marketing

The iGaming industry is undergoing a significant transformation, driven by rapid technological advancements that are particularly impactful in the realm of affiliate marketing. New tools and strategies born out of these innovations are redefining how affiliates connect with players and promote

Google's AI-Driven Search Generative Experience Revolutionizes Ads
SEO/SMM Google's AI-Driven Search Generative Experience Revolutionizes Ads

BrightEdge's extensive analysis across thousands of keywords in nine industries forecasts a transformative shift in search advertising and marketing due to Google’s upcoming Search Generative Experience (SGE), supported by generative artificial intelligence (GAI). This advancement is projected

Can Blank Theory Boost Intersport's Digital Presence for Black Friday?
SEO/SMM Can Blank Theory Boost Intersport's Digital Presence for Black Friday?

Intersport Australia has recently taken a significant step towards enhancing its digital presence by appointing Blank Theory as its new social media agency, following a competitive pitch process. Intersport, a well-established name in the sporting goods industry, is seeking to bolster its digital

How Are AI and ML Transforming Modern Digital Marketing Strategies?
AI & Data Analytics How Are AI and ML Transforming Modern Digital Marketing Strategies?

Artificial intelligence (AI) and machine learning (ML) are at the forefront of a revolution in digital marketing strategies, reshaping the way businesses engage with consumers and optimize their operations. Once considered optional, the integration of AI and ML has become a necessity in

Top Canadian Adtech Startups Revolutionizing Digital Marketing
Ads & Programmatic Top Canadian Adtech Startups Revolutionizing Digital Marketing

In the digital age, advertising technology (Adtech) plays a crucial role in shaping the landscape of digital marketing by offering innovative solutions that help businesses connect with their target audiences effectively. This field has seen tremendous growth and innovation, particularly within

Is CreationNetwork.ai the Future of Digital Engagement and Marketing?
Content & Email Marketing Is CreationNetwork.ai the Future of Digital Engagement and Marketing?

In the rapidly evolving digital landscape, businesses, content creators, and influencers are constantly seeking innovative solutions to enhance their online presence and engagement. Enter CreationNetwork.ai, a newly launched digital platform based in London, UK, that promises to revolutionize

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