The marketing automation market is on the verge of monumental growth. From an estimated USD 6.76 billion in 2023, it is projected to soar to USD 25.41 billion by 2033, driven by a formidable Compound Annual Growth Rate (CAGR) of 14.16%. This growth is fueled by the increased demand across
The National Productivity Centre in Abuja has recently taken a significant step toward improving the economic landscape of Ondo State by training over 100 women and youths in digital marketing. Sponsored by the office of Senator Jide Ipinsagba, this initiative aims to introduce modern marketing
Affiliate marketing is growing at an unparalleled pace, driven by brands leveraging affiliates to promote their products or services, thus earning commissions for every sale. This marketing strategy is low-cost and low-risk while offering significant benefits like increased sales and enhanced brand
The digital advertising landscape has undergone significant changes, particularly in the post-COVID-19 era, presenting new opportunities and challenges for Chief Marketing Officers (CMOs). With programmatic advertising and search engines accounting for substantial portions of marketing budgets, the
In a landmark case that could redefine the digital advertising landscape, Google now stands at the center of an antitrust trial initiated by the Department of Justice (DOJ). This trial is more than just a legal battle against a corporate giant; it reflects broader concerns about data privacy,
Logicloop's acquisition of the digital marketing mandate for The Party Cafe (TPC), a venture under Leo Ace Events Pvt. Ltd., is poised to revolutionize the event planning industry in India. Through strategic digitization and comprehensive service offerings, Logicloop seeks to make event
The advertising world is undergoing significant changes, with marketer trust in Twitter, now X, experiencing a sharp decline under Elon Musk's leadership. Meanwhile, platforms like TikTok and Amazon are gaining favorability for their ad effectiveness. This article delves into the findings from the
Visual content plays a pivotal role in digital marketing, capturing audience attention and driving engagement across various platforms. However, the mere creation of visually appealing content is not enough. To achieve tangible marketing results, it's essential to measure the effectiveness of
In the quest to deliver the right message to the right person at the right time, brands are increasingly leveraging AI and generative technologies to achieve 1:1 marketing. While this approach holds immense promise, there are growing concerns around over-personalization and its potentially adverse
In the swiftly shifting landscape of digital marketing, virtual influencers are gaining prominence as both consumers and brands adapt to the ever-increasing digital immersion. Rahat Khan, Co-Founder of Fame Keeda, provides profound insights into the nuanced dynamics of influencer marketing,
