The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the world have been forced to experience life with almost no concerts, social
After Russia decided to invade the neighboring country of Ukraine, killing countless civilians and forcing people to leave their homes, Western governments deployed harsh economic sanctions against Russia. Policy-makers were not alone in striking Russia with severe sanctions, as more than 400
Although for the first time in more than two years concerns regarding the COVID-19 pandemic seem to wane, another new crisis has already emerged. On 24 February, Russian President Vladimir Putin announced that his country feels threatened by neighboring Ukraine, prompting a Russian invasion that
More than two years have passed since the beginning of the COVID-19 pandemic that disrupted people’s habits and daily lives worldwide. While this unprecedented crisis was particularly difficult for scientists, doctors, and medical staff — who often struggled on the frontline of the pandemic — it
The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022. That’s why, in this article, you will unearth 4 marketing
The COVID-19 pandemic has not only impacted personal lives and finances but also disrupted the way marketers around the world create and adjust their marketing campaigns. While spending on ads and digital marketing, content might not seem like a good idea during a global healthcare crisis. The
What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, and audience type. PPC is used for various campaign goals, such
When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going through an overwhelming and tiring research
Having a high engagement rate is one of the biggest dreams (and challenges) of both bloggers and large businesses. But what exactly is content engagement? Is it just a misunderstood concept? And how do you achieve high engagement? Are you crafting enough content to attract your audience? Are you
What’s a strong drive of revenue for brands? In-store experiences. Actually, 71% of shoppers spent $50 or more when shopping in-store than online . However, the pandemic has pushed more customers online, so many brands have experienced a significant decrease in their in-store traffic—around 40% of
