The rapid advancements in AI and machine learning have sparked a heated debate about the future of SEO marketing and whether it is approaching obsolescence. Some experts argue that the need for SEO professionals will significantly diminish by 2024 as AI continues to take over tasks traditionally
Squarepeg, a women-led digital marketing agency, has solidified its dedication to Corporate Social Responsibility (CSR) through its impactful SquarePact Mentorship Program. Now concluding its third annual cohort, this program is specifically designed to empower young individuals by providing
Artificial Intelligence (AI) has revolutionized content creation, offering unprecedented efficiency and capabilities. However, as with any technology, it comes with its own set of challenges and limitations. This article delves into the critical limitations of AI in content creation, providing a
The insurance industry, traditionally reliant on face-to-face interactions and paper-based processes, is undergoing a significant transformation. Digital technology is reshaping how insurance companies market their products, engage with customers, and streamline operations. This shift is not just a
DoubleVerify (DV), a leading software platform specializing in digital media measurement, data, and analytics, has achieved Media Rating Council (MRC) accreditation for Video Viewable Impressions and associated viewability metrics in the Connected TV (CTV) environment. This certification
Imagine having the ability to foresee your customers' next steps and customize your marketing strategy to target them effectively. It's not a sci-fi movie plot – it's predictive analytics, a game-changing tool that can significantly improve your marketing ROI. In 2023, incorporating predictive
Social media advertising has evolved significantly over the past decade. With every new year come new trends, tools, and techniques that businesses must adapt to remain competitive. In 2024, the landscape is more dynamic than ever, making it essential for brands to sharpen their strategies. This
The shift toward digital marketing has become more pronounced in recent years as marketers navigate economic challenges such as inflation, fluctuating consumer spending, and supply chain uncertainties. According to Nielsen's sixth global Annual Marketing Report, which surveyed nearly 2,000
As businesses increasingly shift to online platforms to expand their reach through social media and e-commerce, there is a surging demand for digital marketing professionals who can design effective strategies, build partnerships, and enhance brand visibility to attract clients and revenue. Data
The marketing and advertising industry continually evolves, introducing new techniques to engage audiences more effectively. One ongoing debate is between programmatic buying and traditional media buying. This article rounds up opinions, tips, and reviews from multiple experts and sources, offering
