In a significant development for the digital marketing landscape, Sokrati, a leading digital media and growth specialist agency under dentsu India, has announced a strategic partnership with VWO, a globally recognized leader in A/B testing and conversion rate optimization (CRO) solutions. This
Imagine a world where your daily Uber ride is not just a commute but also an immersive experience infused with personalized content and advertisements tailored specifically for you. This thought-provoking scenario is fast becoming a reality, thanks to the new partnership between Uber Advertising
Affiliate marketing has evolved into a powerful tool for businesses to reach their target audiences while providing tangible benefits to consumers. Network Digital Marketing has harnessed this potential to support key worker groups, offering them exclusive discounts that make a significant
In the competitive and dynamic market of event and venue bookings, London establishments are turning to Search Engine Optimization (SEO) to secure their place as top choices for clients. By 2025, traditional marketing methods like cold calling and flyers have taken a backseat, with businesses
In today's highly digital landscape, a small business considering a pause from social media may inadvertently impede its growth and customer engagement due to decreased visibility and competitive disadvantage. Maintaining a social media presence is critical for fostering customer connections,
Text message marketing has become an invaluable tool in digital marketing, consistently showing its reliability and effectiveness over the years. However, with the emergence of new and sophisticated communication channels, many businesses are re-evaluating whether SMS marketing retains its ability
The integration of artificial intelligence (AI) into digital marketing has had a significant transformative effect, particularly in the area of affiliate marketing. As we approach 2024, affiliates who embrace AI technologies will gain a competitive edge in this rapidly evolving industry. The
A fascinating surge in mobile app installs and ad spending has been unveiled in the latest AppsFlyer Performance Index, showcasing an 18% year-over-year increase predominantly driven by non-gaming sectors. This notable growth revelation underscores the swift and significant shift in mobile
In a significant move to tackle the persistent issue of online fraud, Taiwan has enacted the Fraud Crime Hazard Prevention Act (FCHPA). Passed by the Legislative Yuan, this legislation came into effect on July 31, 2024, and mandates specific fraud prevention measures across various sectors. The act
Video marketing is set to undergo significant transformations in 2025, driven by technological advancements and changing consumer behaviors. Businesses and marketers must stay ahead of these trends to effectively engage their audiences and enhance their marketing strategies. Keeping up with these
