The dynamic growth of programmatic advertising in the Philippines reveals intriguing potential for this strategy in effectively reaching modern consumers. With statistics showing Filipinos spend an average of 10 hours online daily, focusing on the open internet presents a promising opportunity for
Spencer Savings Bank has experienced a groundbreaking transformation under the strategic direction of Janel Bazih, who serves as the Vice President and Head of Marketing. With a career spanning nearly 25 years, Bazih has been instrumental in redefining the bank's business model from a traditional
As digital marketing evolves, the landscape of Search Engine Optimization (SEO) is undergoing a remarkable transformation this year. With businesses vying for a competitive advantage, the integration of progressive SEO trends has become indispensable to meet the demands of empowered consumers and
Artificial intelligence is redefining the landscape of Google Ads, ushering in an era where enhanced efficiency and elevated success are not just aspirations but achievable outcomes. This technological shift is making the advertising ecosystem increasingly competitive and rewarding for those who
In the fast-moving landscape of digital marketing, email marketing remains a powerful tool in 2025, providing unparalleled opportunities for businesses to connect directly with their audiences while yielding high returns on investment. The enduring appeal of this strategy lies in its ability to
The evolving landscape of digital marketing has undergone a pivotal transformation with the integration of Artificial Intelligence (AI) into brand visibility strategies. This shift is exemplified by R/GA's launch of an AI Search Optimization (ASO) Platform, sparking fundamental changes in how
In today's fast-evolving digital advertising landscape, innovation is transforming how publishers approach ad inventory monetization. At the heart of this transformation are Supply Side Platforms (SSPs), which serve as essential tools for publishers navigating the complexities of programmatic
In the competitive world of retail, Albertsons Cos. is capturing attention with its strategic use of shoppable video ads, a move that underscores a significant shift towards interactive digital media. Partnering with Criteo, an established leader in commerce media, Albertsons is embracing this
In today's fast-paced digital world, efficient communication is paramount, especially on social media platforms where audience interactions can shape a brand’s reputation. RecurPost has made a notable stride in this area with the introduction of its Instagram DM Automation feature. This innovative
In the dynamic world of digital advertising and commercial partnerships, Glentoran Football Club and Route Media's collaboration stands out as a significant development. We had the opportunity to delve into the intricacies of this ambitious venture with Anastasia Braitsik, a noted expert in SEO,
