Anastasia Braitsik is a global leader in SEO, content marketing, and data analytics. In this interview, she will discuss the latest enhancements to Adobe Firefly Services and Firefly Custom Models, their benefits, and the innovative ways businesses can leverage these tools for scalable content
Achieving effective and accessible retail media has long been a challenge for small and mid-sized brands. This was due in part to the significant barriers in accessing advanced tools and scalable programmatic capabilities. These obstacles often left mid-market companies struggling to compete with
In the rapidly evolving digital market, driving sales on your ecommerce website hinges closely on meticulous optimization. It's not just about setting up an e-store and waiting for shoppers to make purchases. Strategic behind-the-scenes adjustments can notably elevate the user experience,
The digital out of home (DOOH) advertising sector in France is set for a major transformation, as VIOOH, a leading global DOOH supply-side platform, has announced a strategic partnership with Turnadon, an eminent French advertising network. Their collaboration is poised to expand the reach and
Real-time marketing analytics involves gathering, processing, and evaluating data from various channels and inputs to make swift, informed decisions. Utilizing real-time data analytics can significantly enhance businesses’ marketing strategies, improve customer experiences, and drive higher
In an era where digital presence plays a crucial role in a business's success, a well-designed website is more essential than ever. The first impression made by your website often determines whether a visitor will engage further or abandon the site. With rapidly evolving digital trends, continuous
If a picture is worth a thousand words, what could a video be worth in 2025? In the coming year, video consumption is expected to increase even further, as videos already consume up to 80 percent of the internet. Activities such as scrolling through TikTok or watching a demonstration on YouTube are
In a significant development for the Nigerian Out-of-Home (OOH) advertising landscape, New Crystal Communications Ltd. has unveiled its impressive new head office in Abuja. This pioneering and innovation-focused OOH advertising agency has marked a notable milestone with an ultra-modern three-story
The explosion of video content consumption has transformed the digital landscape, making it imperative for marketers to adopt innovative strategies that keep pace with the evolving preferences of online audiences. In 2025, over 80% of online traffic is predicted to be video-based, signifying a
Ad verification has become a cornerstone of successful digital marketing strategies by ensuring advertisements are delivered as intended, preventing fraudulent activity and misplaced ads while preserving brand safety. These elements are critical for maximizing ROI and maintaining a brand's
