As a trailblazer in the realm of digital marketing and data analytics, Anastasia Braitsik brings a wealth of expertise to the table. Today, we dive into a conversation about Improvado's recent recognition as “One to Watch” in Snowflake’s Modern Marketing Data Stack 2026 report. With a focus on
Imagine a digital landscape where publishers, the backbone of the open internet, struggle to maintain control over their intellectual property as AI bots relentlessly scrape content without permission, slashing traffic and revenue. This scenario is not a distant possibility but a pressing reality
Imagine a mortgage industry where fragmented systems no longer slow down operations, where loan officers and marketers access the same real-time data, and where closing loans faster isn’t just a goal but a daily reality. This vision is becoming tangible with a powerful tool that bridges critical
Imagine a scenario where a small business website struggles to appear on the first page of Google search results, losing potential customers to competitors with seemingly effortless visibility. This challenge is more common than many realize, as Google prioritizes websites that demonstrate
Introduction to a New Era in Gaming Ads Imagine a world where advertisements are not just interruptions but engaging challenges that reward players for their participation, a vision Discord has brought to life with its innovative Quests ad format, a game-changer in the realm of digital marketing
Picture this: a small e-commerce business halts its social media ad campaigns for just a few days, and suddenly, website visits plummet, sales dwindle, and panic sets in. Contrast that with a different scenario where consistent effort in another marketing channel keeps driving visitors month after
Setting the Stage for Digital Revenue Growth Imagine a digital marketplace where South Africans, from bustling urban centers to remote rural areas, are turning online platforms into steady income streams with minimal investment, harnessing the power of affiliate marketing as a transformative force.
Overview of the Search API and SEO Industry The search API and SEO industry stands as a cornerstone of digital marketing, driving online visibility for businesses across the globe. Search APIs enable automated access to vast amounts of search engine data, empowering companies to track rankings,
As we dive into the ever-evolving world of digital marketing analytics, I’m thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her extensive experience navigating complex tools like Google Analytics 4 (GA4), Anastasia offers
Introduction to Harnessing AI in Advertising Imagine a world where millions of advertising decisions are made every second, each one driven by a split-second analysis of vast datasets, determining which ad reaches which user at the perfect moment, and this is the reality of programmatic
