In a major acknowledgment of its capabilities, Cordial has been recognized as a “one to watch” in Snowflake’s Modern Marketing Data Stack 2025 report. This report, with its detailed analysis of the technologies, tools, and platforms employed by Snowflake’s 9,800 customers, illustrates the evolving landscape of modern marketing. At the core of this evolution are the integration of Artificial Intelligence (AI), an emphasis on data gravity, and heightened privacy measures. As we move away from the traditional martech ecosystem of 2022, new trends such as data-empowered marketers and innovative metrics for gauging marketing effectiveness have emerged. Snowflake has identified 10 indispensable technology categories that form the foundation of strategic marketing data stacks. These trends and categories come together to foster more dynamic and effective marketing strategies, focusing on customer data insights and secure, personalized experiences.
Leveraging AI and Data for Marketing Success
Cordial stands out for its advanced cross-channel marketing capabilities, which offer modern marketers robust solutions when integrated with Snowflake’s AI Data Cloud. This integration facilitates secure access to and analysis of first-party customer data, thereby enabling hyper-personalized marketing experiences that are both effective and respectful of privacy. Denise Persson, Chief Marketing Officer at Snowflake, highlights the value of this partnership by emphasizing how it unlocks the potential inherent in customer data. She notes that this synergy allows marketers to craft comprehensive strategies that are well-informed and data-driven. The importance of this partnership is further underscored by the growing need for marketers to make informed, data-backed decisions in today’s competitive landscape. Thus, combining Cordial’s cross-channel capabilities with Snowflake’s AI Data Cloud represents a powerful alliance, empowering marketers to achieve higher levels of personalization and efficiency.
Transforming the Martech Ecosystem
The report not only applauds Cordial’s contributions but also offers a wider perspective on how Snowflake customers use partner technologies to make data-driven marketing decisions. This shift marks a move away from traditional methods, focusing on maximizing the potential of AI and first-party data. As the martech landscape evolves, marketers face new challenges and opportunities. The transition to AI and data-centric models requires a reassessment of established practices, urging marketers to adopt new techniques for measuring effectiveness. Marketers now stand at the crossroads of technology and creativity, using advanced tools to better engage their audiences. Snowflake’s report captures this evolution, emphasizing the significant role of technologies like Cordial in navigating these changes.
In summary, the Snowflake Modern Marketing Data Stack 2025 report gives a thorough analysis of the marketing landscape, marked by a major shift towards AI integration and data privacy. Cordial’s recognition underscores the value of advanced cross-channel marketing and secure data analysis. Thanks to the collaboration of companies like Cordial and Snowflake, marketers are better prepared to make informed, data-driven decisions, leading to highly personalized and effective marketing strategies.
