As a trailblazer in the realm of digital marketing and data analytics, Anastasia Braitsik brings a wealth of expertise to the table. Today, we dive into a conversation about Improvado's recent recognition as “One to Watch” in Snowflake’s Modern Marketing Data Stack 2026 report. With a focus on
In an era where digital content reigns supreme, the creator economy has emerged as a powerhouse, with millions of individuals worldwide turning their passions into professions through platforms like Instagram, TikTok, and YouTube. Imagine a landscape where businesses scramble to keep up with the
Unveiling the Power of Personalization in Today’s Market Imagine a world where every interaction with a brand feels uniquely crafted for the individual—where a streaming service predicts the exact show to binge, or an online retailer suggests a product before the need is even realized. In 2025,
The Rise of Generative AI in Modern Marketing Imagine a marketing landscape where campaigns are crafted in hours instead of days, and every customer interaction feels uniquely tailored. This is no longer a distant vision but a reality driven by generative AI (GenAI), which has swiftly become a
In an era where digital creativity is becoming the cornerstone of social interaction, a groundbreaking tool has emerged to transform how individuals craft and share content online, offering a platform that turns a simple recording of one’s face into a dynamic, personalized video. Seamlessly
As we dive into the ever-evolving world of digital marketing analytics, I’m thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her extensive experience navigating complex tools like Google Analytics 4 (GA4), Anastasia offers
