Marketing professionals always strive to leverage deeper insights and more accurate data to tailor their strategies and maximize campaign effectiveness. Dun & Bradstreet’s latest innovation, the D&B ID Graph Plus, is set to revolutionize the field by integrating an unparalleled combination of business and consumer data. This state-of-the-art identity solution connects comprehensive B2B2C linked data and digital signals, offering marketers expansive visibility into 360-degree customer profiles. With more than 50,000 attributes encompassed in its data, D&B ID Graph Plus aims to provide marketing teams with the tools needed to create impactful omnichannel campaigns and enhanced audience targeting and identity capabilities.
Leveraging High-Quality Data for Precise Targeting
One of the key aspects that sets D&B ID Graph Plus apart is its use of validated B2B2C identifiers, enriched by consumer intelligence and digital signals, all linked to the Dun & Bradstreet D-U-N-S Number. This unique identifier plays a critical role in ensuring precise data linkage and compliance in identity resolution. Thanks to Dun & Bradstreet’s extensive coverage, which includes more than 50,000 attributes such as intent, interest, demographics, lifestyle, and ownership, D&B ID Graph Plus provides an exceptionally comprehensive dataset. These attributes enable marketing teams to better understand their target audiences and craft campaigns that resonate on a deeper level.
Incorporating a vast array of raw individual data points, this solution connects business characteristics with consumer demographics, facilitating a more integrated marketing approach. The dataset includes information on over 136 million B2B professional contacts, 250 million consumer contacts, and 83 million B2B2C contacts, ensuring that connections between professional and consumer personas are created seamlessly. These connections help create a cohesive picture of customer behaviors and preferences, allowing marketers to fine-tune their strategies accordingly.
Personalizing the Buyer’s Journey
Eric Kider, General Manager of Sales & Marketing Solutions at Dun & Bradstreet, emphasizes that D&B ID Graph Plus marks a significant leap forward in personalizing the buyer’s journey with precise audience targeting. According to him, the solution maximizes campaign reach and effectiveness by setting a new standard in audience intelligence. By bridging the gap between consumer and business data, D&B ID Graph Plus enhances the understanding of market dynamics and customer behaviors, making marketing efforts more effective and relevant.
The ability to integrate innovative data and enriched customer insights plays a crucial role in this transformation. By combining high-quality B2B and B2C data, marketing teams can achieve a detailed understanding of their target audiences. This, in turn, allows for the creation of personalized marketing messages that are more likely to engage and convert potential customers. The solution’s comprehensive approach ensures that businesses can build stronger connections with their audiences, leading to more successful marketing campaigns.
Expanding Reach Across Various Sectors
Marketing professionals constantly seek deeper insights and more precise data to fine-tune their strategies and enhance campaign effectiveness. Dun & Bradstreet is propelling this mission forward with its latest innovation, the D&B ID Graph Plus. This transformative identity solution merges an exceptional mix of business and consumer data to offer a comprehensive view of individual identities. Featuring linked B2B2C data and digital signals, D&B ID Graph Plus furnishes marketers with extensive visibility into holistic 360-degree customer profiles. Reinforced by over 50,000 attributes within its database, this tool enables marketing teams to craft impactful omnichannel campaigns that elevate audience targeting and identity management capabilities. Designed to revolutionize the field, this state-of-the-art technology empowers marketers with the tools necessary to optimize their efforts and deliver more personalized experiences to their customers, thereby setting a new benchmark in marketing efficacy.
