Ads & Programmatic

AI Bots in Social Media: Impact on Advertising Trust and Data Privacy
Ads & Programmatic AI Bots in Social Media: Impact on Advertising Trust and Data Privacy

The integration of artificial intelligence (AI) in social media, notably through the introduction of bot personas, has ignited a revolution in user engagement and content delivery. However, along with the myriad of innovative opportunities these AI bots present, there also emerge significant

How Will Google's Chrome and Display Ads Updates Impact Users?
Ads & Programmatic How Will Google's Chrome and Display Ads Updates Impact Users?

Google is rolling out significant updates to Chrome for Android and Google Display Ads, aimed at optimizing user experience and expanding advertising reach. These changes showcase Google's commitment to leveraging cutting-edge technology and enhancing user interaction on its platforms. With a

Crackdown on Illegal Betting Ads in India Amid Weak Enforcement
Ads & Programmatic Crackdown on Illegal Betting Ads in India Amid Weak Enforcement

Max Tainer interviews Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, to discuss the challenges and intricacies of advertising regulations, particularly focusing on illegal betting advertisements in India. Can you explain the nature of Zuplay's advertising on

Mintegral's Growth and Future: Insights from GM Jeff Sue
Ads & Programmatic Mintegral's Growth and Future: Insights from GM Jeff Sue

Mintegral, a leading player in the programmatic advertising landscape, has been making waves with its innovative solutions and impressive growth. In an insightful interview, Jeff Sue, the General Manager of Americas, sheds light on the company's journey, achievements, and future ambitions.

How Is QMS Revolutionizing Sydney's OOH Advertising Market?
Ads & Programmatic How Is QMS Revolutionizing Sydney's OOH Advertising Market?

QMS's bold entry into the Sydney out-of-home (OOH) advertising market is reshaping the industry landscape with strategic expansion and innovative approaches. Led by Tim Murphy, QMS’s chief sales officer, the company has transformed from a significant player in Melbourne and Brisbane to a f

Netflix Expands EMEA Programmatic Ad Offerings for Enhanced Targeting
Ads & Programmatic Netflix Expands EMEA Programmatic Ad Offerings for Enhanced Targeting

Netflix has announced an expansion of its programmatic advertising offerings across the Europe, Middle East, and Africa (EMEA) region. This strategic move aims to provide marketers in these regions with sophisticated and scalable advertising solutions, marking a significant step in Netflix's

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