Ads & Programmatic

Walmart Shifts to Non-Exclusive Ad Tech Deal with Trade Desk
Ads & Programmatic Walmart Shifts to Non-Exclusive Ad Tech Deal with Trade Desk

Overview of the Digital Advertising Industry The digital advertising industry stands as a powerhouse in today's global economy, with annual revenues surpassing hundreds of billions of dollars and driving the growth of e-commerce and retail sectors. This dynamic landscape has transformed how brands

Spectrum Reach and TVBeat Pioneer Programmatic Linear TV Ads
Ads & Programmatic Spectrum Reach and TVBeat Pioneer Programmatic Linear TV Ads

Introduction to a Shifting Advertising Landscape Imagine a world where the vast reach of traditional television advertising merges seamlessly with the precision and efficiency of digital platforms, transforming how brands connect with audiences in a profound way. Linear TV, long a cornerstone of

Viant Technology's Q2 2025: AI and CTV Drive Growth
Ads & Programmatic Viant Technology's Q2 2025: AI and CTV Drive Growth

Market Context: Navigating the Digital Advertising Surge In an era where digital advertising spend is projected to surpass $700 billion globally in 2025, the adtech industry stands at a critical juncture, driven by rapid shifts in consumer behavior and technological innovation. Connected TV (CTV)

DOOH Transforms Urban Life with Data and Safety Innovations
Ads & Programmatic DOOH Transforms Urban Life with Data and Safety Innovations

Setting the Stage for Digital Transformation in Urban Advertising Imagine walking through a bustling city center where every digital screen not only advertises the latest product but also alerts pedestrians to a sudden weather change or guides them during an emergency. This is the reality of

Is Lamar Advertising a Contrarian Buy Despite Index Snub?
Ads & Programmatic Is Lamar Advertising a Contrarian Buy Despite Index Snub?

Unlocking Hidden Value in Outdoor Advertising REITs In an era where market volatility often obscures fundamental value, the outdoor advertising REIT sector stands at a critical juncture, grappling with economic headwinds and shifting advertiser priorities that challenge its stability. Amid this

Google's Ad Tech Monopoly: Bought, Built, and Bullied
Ads & Programmatic Google's Ad Tech Monopoly: Bought, Built, and Bullied

The Landscape of Digital Advertising Today Imagine a global market where nearly $700 billion changes hands annually, shaping how billions of internet users interact with content every day, and driving the internet economy by monetizing everything from news articles to social media posts. This

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