A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our Digital Marketing expert. In this interview, Anastasia will share insights on how United Neon has adapted to the rise of digital billboards, the role of data-driven strategies, the influence of research and
In the rapidly evolving landscape of Programmatic Digital Out-of-Home (PDOOH) advertising, the need for independent verification emerges as a critical factor in ensuring transparency and accountability. Nick Parker, Global President of Veridooh, highlights the pressing necessity of independent
Digital out-of-home (DOOH) advertising has undergone a remarkable transformation in recent years, driven by the relentless march of technological advancements and shifting market demands. Central to this revolution is the push for simplification in the buying and selling processes of DOOH
Achieving effective and accessible retail media has long been a challenge for small and mid-sized brands. This was due in part to the significant barriers in accessing advanced tools and scalable programmatic capabilities. These obstacles often left mid-market companies struggling to compete with
In the dynamic, ever-evolving world of digital advertising, businesses are in a constant race to innovate and captivate their target audiences. Display advertising, a stalwart in the online ad arena, continues to prove its mettle through the years. As we delve into the best display ads of 2024,
The digital out of home (DOOH) advertising sector in France is set for a major transformation, as VIOOH, a leading global DOOH supply-side platform, has announced a strategic partnership with Turnadon, an eminent French advertising network. Their collaboration is poised to expand the reach and
