Pipeline360, an arm of Integrate's media business, has introduced a groundbreaking display advertising platform designed explicitly for B2B marketers. This innovative platform leverages artificial intelligence (AI) and first-party segment technology to offer customizable account targeting
The digital marketing landscape is constantly evolving, placing immense pressure on B2B marketers to adapt to new challenges like data privacy restrictions, digital-first buying behaviors, and evolving budget constraints. In this complex environment, Pipeline360 has introduced a groundbreaking
In today's fast-paced and ever-changing digital landscape, Digital Out-of-Home Advertising (DOOH) stands out as a dynamic and impactful medium. This innovative form of advertising merges the physical reach of traditional out-of-home ads with the creative and analytical strengths of digital
Microsoft Advertising is making significant strides in the world of digital advertising with the introduction of AI-powered asset recommendations, specifically designed for video ads. This innovative feature is part of a broader plan to include Connected TV (CTV) ads in the near future, making it
As the advertising industry faces the phasing out of third-party cookies, marketers are scrambling to adapt. The transition to a cookieless ecosystem requires a fundamental shift in how data is collected, stored, and utilized. One medium that stands resilient amidst these changes is Out of Home
The digital display advertising space is undergoing a significant transformation expected to revolutionize the landscape by 2030. As digital interaction becomes the norm, brands are seeking fresh, effective ways to engage with audiences. By the next decade's end, advertising is predicted to be
