Talon, a leading Out of Home (OOH) advertising agency, is at the forefront of transforming the OOH sector. With a strategic mission focused on audience targeting, creative execution, effectiveness, and sustainability, Talon is leveraging technological innovation and strategic planning to drive
The current landscape of Connected TV (CTV) advertising in 2024 reveals a sector experiencing unprecedented growth and transformation. With substantial investments, programmatic innovations, and a series of high-profile mergers and acquisitions driving expansion, CTV has emerged as a powerful force
Out-of-Home (OOH) advertising is on the brink of a transformative evolution, driven by technological advancements and a growing emphasis on sustainability. By 2025, the landscape of OOH advertising is expected to be more dynamic, data-driven, and eco-friendly, offering advertisers new ways to
The landscape of advertising is constantly evolving, with traditional methods finding new life and digital platforms facing unprecedented challenges. Out-of-home (OOH) advertising is experiencing a resurgence, particularly among younger demographics, while the future of TikTok in the U.S. market
Programmatic advertising has revolutionized the digital marketing landscape by automating the buying and selling of ad space. This technology-driven approach leverages algorithms and artificial intelligence (AI) to facilitate real-time auctions, ensuring that ads are placed precisely when a user
Meta's recent announcement of a major overhaul in their advertising policies has sent ripples through the marketing world, particularly affecting the health and wellness sector. Starting in January, Meta will implement restrictions aimed at safeguarding users' sensitive health-related data. This
