Ads & Programmatic

Is Out of Home Advertising the Future of Reliable Brand Engagement?
Ads & Programmatic Is Out of Home Advertising the Future of Reliable Brand Engagement?

Out of Home (OOH) advertising has been a cornerstone of the advertising industry for centuries. Despite the rise of digital advertising, OOH continues to prove its effectiveness in reaching modern audiences and building brand trust. As digital advertising faces increasing scrutiny and challenges,

Future Trends and Advancements in Programmatic DOOH Advertising
Ads & Programmatic Future Trends and Advancements in Programmatic DOOH Advertising

The landscape of programmatic digital out-of-home (prDOOH) advertising is experiencing transformative advancements, driven by the increasing adoption of data-driven methodologies and innovative technologies. As digital transactions increasingly shift towards programmatic approaches, prDOOH is

Can Meta's Ad Verification Curb Financial Scams in Australia?
Ads & Programmatic Can Meta's Ad Verification Curb Financial Scams in Australia?

Meta, the parent company of Facebook and Instagram, has announced new measures to tackle the growing issue of scam advertising related to financial products on its platforms. This move comes in response to alarming statistics, with 76% of all social media-originated scam losses in Australia being

UK Enforces Reimbursement Scheme for APP Fraud Victims Up to £85,000
Ads & Programmatic UK Enforces Reimbursement Scheme for APP Fraud Victims Up to £85,000

The UK has taken a significant step in combating Authorized Push Payment (APP) fraud by introducing a mandatory reimbursement scheme for victims. Effective from October 7, 2024, the Payment System Regulator (PSR) mandates that banks reimburse victims up to £85,000, with costs split between the

Is Google Rigging the System to Maintain Its Ad Monopoly?
Ads & Programmatic Is Google Rigging the System to Maintain Its Ad Monopoly?

The ongoing antitrust trial against Google concerning its dominance in the online display advertising market is approaching its conclusion, and the U.S. Department of Justice (DOJ) has made a strong case, asserting that Google has been 'rigging' the system to uphold its monopoly. Held over three

UK Regulators Accuse Google of Anticompetitive Practices in Ad Market
Ads & Programmatic UK Regulators Accuse Google of Anticompetitive Practices in Ad Market

The UK’s Competition and Markets Authority (CMA) has preliminarily determined that Google’s display advertising unit engages in anticompetitive practices. The CMA’s findings, revealed today, indicate that Google unfairly advantages its own products over rival services in the display advertising

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