Digital advertising in the Middle East and North Africa (MENA) region holds immense potential, offering advertisers improved targeting and performance metrics driven by artificial intelligence and programmatic algorithms. Yet, despite these advancements, the industry is plagued by significant
Bella Italia, a beloved UK restaurant chain, recently joined forces with Serotonin, a Manchester-based digital marketing agency, to launch an ambitious national campaign dubbed "Feel Bella." The collaboration between the two companies highlights how a cohesive and creatively driven
The advertising landscape is rapidly evolving, driven by technological advancements and shifting consumer behavior. Programmatic advertising, historically rooted in digital platforms, has now made a significant leap into linear TV—a medium traditionally resistant to such innovations. This fusion p
In an era where digital fraud consistently evolves and poses new threats, the vigilance and innovation of cybersecurity firms play a critical role in safeguarding the ecosystem. One company that has consistently demonstrated excellence in fraud detection and prevention is Anura, achieving a
The Department of Justice's (DOJ) recent proposal to break up Google's digital display-advertising business has sparked a heated debate. While the intention behind this move is to foster competition and reduce Google's alleged monopoly, it may inadvertently harm small businesses that
Programmatic advertising offers B2B companies a strategic approach to digital advertising, enabling them to automate the buying and selling of ad space while targeting businesses rather than individual consumers. This fully automated system relies on ad exchanges where agencies, publishers, and
