DoubleVerify (DV), a leading software platform specializing in digital media measurement, data, and analytics, has achieved Media Rating Council (MRC) accreditation for Video Viewable Impressions and associated viewability metrics in the Connected TV (CTV) environment. This certification
In the digital age, advertising technology (Adtech) plays a crucial role in shaping the landscape of digital marketing by offering innovative solutions that help businesses connect with their target audiences effectively. This field has seen tremendous growth and innovation, particularly within
Digital advertising is an essential component of modern marketing strategies. It allows businesses to craft targeted messages, engage specific audiences, and measure the performance of their promotional efforts more accurately than traditional advertising methods. By leveraging data and analytics,
Out-of-home (OOH) marketing has long been a staple in advertising, utilizing billboards, transit ads, and digital signage to capture consumer attention in high-traffic areas. Traditionally, success has depended on creativity and intuition, leveraging factors like foot traffic and general
The marketing and advertising industry continually evolves, introducing new techniques to engage audiences more effectively. One ongoing debate is between programmatic buying and traditional media buying. This article rounds up opinions, tips, and reviews from multiple experts and sources, offering
As the busy holiday season approaches, brands are scrambling to find ways to break through the clutter of seasonal promotions and political advertisements. With digital ad spaces becoming increasingly saturated and more expensive, companies are turning to alternative advertising strategies to
