The global Digital Out-Of-Home (DOOH) advertising market is on the brink of significant expansion. With projections indicating that the market will grow from USD 19 billion in 2023 to USD 60 billion by 2033, understanding the factors driving this growth and the emerging trends is crucial for
The world of digital advertising is at a critical juncture. Despite astronomical spending, many businesses struggle to see meaningful returns on their investments. In 2022 alone, global digital ad spending reached $601.84 billion, yet a significant proportion of these funds were essentially wasted
Advertising has seen remarkable transformations over the past decade, with digital advancements reshaping traditional methods significantly. One of the most notable changes in the UK has been the rise of programmatic digital out-of-home (DOOH) advertising. From bus stops and billboards to train
Recent revelations have highlighted a stark and pressing concern for global brands: the ineffectiveness of current ad safety tools in shielding their advertisements from appearing alongside harmful online content. A new study by ad quality firm Adalytics revealed that advertisements from
In a strategic move to bolster transparency and accountability, IPG Mediabrands has announced the expansion of its partnership with Veridooh, a leader in verification technology specifically designed for out-of-home (OOH) advertising. This extended collaboration will encompass all OOH media
AI is revolutionizing the way big brands approach programmatic advertising, bringing numerous advancements in targeting, optimization, personalization, and more. As technology evolves, it provides brands with a suite of powerful tools to reach and engage their audience more effectively than ever
