Ads & Programmatic

Logi5 Revolutionizes Indian Adtech with Hyper-Targeted Ad Platform
Ads & Programmatic Logi5 Revolutionizes Indian Adtech with Hyper-Targeted Ad Platform

In a groundbreaking move poised to revolutionize the Indian adtech industry, Logi5, a new player in the sector, has introduced a sophisticated digital platform combining location intelligence and predictive analytics to provide brands with hyper-targeted advertising capabilities. Founded by

What Will Shape Programmatic Advertising Trends in 2025?
Ads & Programmatic What Will Shape Programmatic Advertising Trends in 2025?

The landscape of programmatic advertising is evolving at a rapid pace, driven by technological advancements, changing privacy regulations, and shifting consumer expectations. As we look ahead to 2025, industry experts predict significant transformations that will redefine how advertisers and

VeraViews and AIREV Partner to Combat Ad Fraud in GCC Region
Ads & Programmatic VeraViews and AIREV Partner to Combat Ad Fraud in GCC Region

With digital ad spending forecast to reach a staggering $382 billion globally in 2023, the urgent issue of ad fraud has come into sharp focus, as an estimated 22% of this amount, equating to $84 billion, is anticipated to be lost to fraudulent activities. The impressive collaboration between

Can Upstox's Legal Win Curb Online Trademark and Copyright Infringement?
Ads & Programmatic Can Upstox's Legal Win Curb Online Trademark and Copyright Infringement?

In a notable legal victory, Upstox, known formally as RKSV Securities India Pvt. Ltd., obtained an interim injunction from the Delhi High Court to shield its trademarks and copyrighted content against rampant online fraud. The online trading platform, which boasts over one crore customers, faced

Taiwan Enacts FCHPA to Combat Online Fraud in Digital Advertising
Ads & Programmatic Taiwan Enacts FCHPA to Combat Online Fraud in Digital Advertising

In a significant move to tackle the persistent issue of online fraud, Taiwan has enacted the Fraud Crime Hazard Prevention Act (FCHPA). Passed by the Legislative Yuan, this legislation came into effect on July 31, 2024, and mandates specific fraud prevention measures across various sectors. The act

Ongoing Battle Against Ad Fraud Drains Billions from Digital Ads
Ads & Programmatic Ongoing Battle Against Ad Fraud Drains Billions from Digital Ads

The digital advertising industry has long been plagued by ad fraud, a persistent issue that affects media budgets and hampers the effectiveness of ad campaigns. The "never-ending war" against ad fraud is prevalent, with continual developments in both fraudulent activities and the countermeasures

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