In a significant collaboration, Airport International Group and Extime JCDecaux Airport have embarked on a transformative journey to enhance the advertising landscape at Queen Alia International Airport in Amman, Jordan. This partnership aims to revitalize the airport’s media infrastructure, introducing innovative solutions such as enlarged digital screens, creative advertising strategies, and striking installations that promise increased visibility for advertisers while elevating the passenger experience. By harnessing Extime JCDecaux’s extensive international expertise in airport media operations, the project sets the stage for a seamless integration of technology and marketing, transforming travelers’ time at the airport into an engaging experience that embodies the essence of modern travel. The endeavor highlights significant advancements in airport advertising and demonstrates a keen understanding of the evolving relationship between technology, consumer engagement, and sustainability.
Revamping Advertising with Technology and Innovation
At the heart of this initiative is the deployment of a state-of-the-art, ISO 27001-certified digital broadcasting system. This system ensures a secure and unified connection among all airport screens. With real-time synchronization and reliable content delivery, the network benefits from centralized monitoring, ensuring optimal performance. Key features include large-format Skytouch portraits with energy-efficient LED lighting and redesigned external lightboxes, which maximize advertising impact while minimizing energy use and costs.
Inside the terminal, larger digital screens in high-traffic areas enhance brand messaging effectiveness for travelers. This project aligns with Airport International Group’s “Feels Like Home” brand ethos, fostering a space rich in innovation, eco-friendliness, and compelling advertising. Isabelle Fourmentin, Managing Director of Extime JCDecaux Airport, highlights the plan’s commitment to sustainable media practices. This collaboration aims to reflect shifts toward sustainability in the media landscape, transforming both the advertising space and the passenger experience at Jordan’s main gateway.
