In today's fast-evolving digital advertising landscape, innovation is transforming how publishers approach ad inventory monetization. At the heart of this transformation are Supply Side Platforms (SSPs), which serve as essential tools for publishers navigating the complexities of programmatic
In the ever-evolving landscape of digital marketing, YouTube has traditionally been perceived as a more fitting platform for B2C rather than B2B engagement. However, with Anastasia Braitsik, a renowned leader in SEO, content marketing, and data analytics, we dive into why this perspective is
In the competitive world of retail, Albertsons Cos. is capturing attention with its strategic use of shoppable video ads, a move that underscores a significant shift towards interactive digital media. Partnering with Criteo, an established leader in commerce media, Albertsons is embracing this
As the media landscape continues to evolve in 2025, digital video advertising is emerging as a dominant force in the industry. According to the Interactive Advertising Bureau (IAB), this sector is projected to reach an impressive $72.4 billion by the end of the year, marking an increase from the
YouTube Studio is rolling out a new feature enabling creators to set a "website visits" goal for their video ads. This initiative aims to transform video views into direct website traffic, offering creators a streamlined method to promote products or services directly through the platform. Users
In an era marked by technological advancement and shifting consumer behaviors, Connected TV (CTV) advertising has emerged as a frontrunner in the advertising landscape. According to the Interactive Advertising Bureau's (IAB) latest report, CTV advertising has achieved significant momentum,
