Comcast Advertising has unveiled its expanded international business operations, introducing a new Media Solutions division aimed at enhancing service for global clients and simplifying media purchasing. This strategic move launches the integration of media solutions previously provided by
Over the past decade, LTK has evolved dramatically, transitioning from its early days as a pioneer affiliate marketing platform, known initially as LiketoKnow.it and RewardStyle, into a cornerstone of the creator economy. Founded in 2011 by Amber Venz Box, LTK's journey reflects the
In recent years, the radio industry has witnessed substantial growth in digital ad revenue, marking a new era where traditional broadcast relies heavily on digital advancements. Insights from Borrell Associates and the RAB’s annual benchmarking reports have consistently pointed to a pivotal shift i
As Thailand approaches 2025, the digital marketing landscape is undergoing transformative changes. The integration of short-form videos and artificial intelligence (AI) in marketing strategies is proving to be a game-changer for brands. Platforms like TikTok, Instagram Reels, and YouTube Shorts are
In the rapidly evolving landscape of video marketing, the Wistia State of Video Report 2025 provides key insights that underscore the importance of strategic promotion. Despite the significant focus on creating video content, businesses often miss out on maximizing the potential of their video
Startups often grapple with the challenge of allocating limited resources efficiently, especially in competitive markets where brand visibility and customer engagement can make or break a business. Crafting impactful video advertisements that captivate and convert audiences is essential. However,
