Setting the Stage for a Digital Transformation Imagine a world where billions of users spend over two hours daily scrolling through tailored video feeds, with every clip, ad, and interaction crafted by intelligent algorithms to match individual preferences. This is the reality of social media
The advertising landscape is witnessing an unprecedented transformation. Digital video platforms, once considered ancillary, are taking center stage, capturing a significant portion of ad spend previously dominated by linear television. This shift is redefining strategies for advertisers in the
A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our Digital Marketing expert today. With LinkedIn making shifts reminiscent of platforms like TikTok, the social media landscape is evolving, and businesses must adapt. We’ll delve into algorithm changes,
Anastasia Braitsik, recognized globally for her expertise in SEO, content marketing, and data analytics, reveals the strategy and innovation behind TripleLift's impressive performance on Prime Day 2025. Throughout our conversation, Anastasia illuminates the factors contributing to their significant
In the ever-evolving landscape of digital marketing, Anastasia Braitsik has emerged as a pioneer in the use of generative AI technologies for video ad creation. Her insights have helped transform how brands, especially small and mid-tier ones, approach their marketing strategies. Today, we explore
The rise of digital communication channels has fundamentally changed how brands engage with consumers, with the spotlight increasingly on personalized marketing. Today, consumers wield power in the digital marketing arena, demanding unique experiences tailored to their preferences. This trend has
