In the competitive world of retail, Albertsons Cos. is capturing attention with its strategic use of shoppable video ads, a move that underscores a significant shift towards interactive digital media. Partnering with Criteo, an established leader in commerce media, Albertsons is embracing this
As the media landscape continues to evolve in 2025, digital video advertising is emerging as a dominant force in the industry. According to the Interactive Advertising Bureau (IAB), this sector is projected to reach an impressive $72.4 billion by the end of the year, marking an increase from the
YouTube Studio is rolling out a new feature enabling creators to set a "website visits" goal for their video ads. This initiative aims to transform video views into direct website traffic, offering creators a streamlined method to promote products or services directly through the
In an era marked by technological advancement and shifting consumer behaviors, Connected TV (CTV) advertising has emerged as a frontrunner in the advertising landscape. According to the Interactive Advertising Bureau's (IAB) latest report, CTV advertising has achieved significant momentum,
Comcast Advertising has unveiled its expanded international business operations, introducing a new Media Solutions division aimed at enhancing service for global clients and simplifying media purchasing. This strategic move launches the integration of media solutions previously provided by
Over the past decade, LTK has evolved dramatically, transitioning from its early days as a pioneer affiliate marketing platform, known initially as LiketoKnow.it and RewardStyle, into a cornerstone of the creator economy. Founded in 2011 by Amber Venz Box, LTK's journey reflects the
