The Rise of AI Search: A New Digital Frontier The digital landscape is undergoing a seismic shift as artificial intelligence transforms the way users access information online, with over half of all search queries now incorporating AI-generated summaries. This rapid evolution marks a pivotal moment
Setting the Stage for AI-Driven Visibility In the rapidly evolving digital landscape of 2025, a staggering statistic underscores a seismic shift in search engine dynamics: nearly 30% of all citations in Google’s AI Overviews come from YouTube, signaling a critical opportunity for brands and content
Meet Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, whose innovative approaches have reshaped how digital marketing teams operate. With a deep understanding of the interplay between SEO and PPC, Anastasia has championed the idea of mutualism—where both channels
In an era where artificial intelligence shapes nearly every digital interaction, small businesses face the daunting challenge of standing out in a crowded online space dominated by AI tools like ChatGPT and Claude. A staggering statistic reveals the urgency: leads generated through AI-driven
Unveiling a New Era in Digital Advertising In the ever-changing world of digital marketing, a dramatic shift is taking place as Google’s AI Overviews take over search engine results pages (SERPs), claiming the most valuable spots and challenging the foundation of paid search strategies. These
Meet Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, who brings a wealth of expertise to the table as our digital marketing expert. In this interview, we dive into the world of Google Ads for local businesses, exploring the nuances of Local Services Ads (LSAs)
