Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, is here with us to discuss the findings of a recent study on the impact of inclusion in Google's AI Overviews on web traffic. This interview will cover the study's general impact, specific findings, differences in
Google Ads has introduced a groundbreaking update to its Responsive Search Ads (RSAs), allowing up to two RSA headlines to appear within the sitelink space. Previously, this space was reserved solely for sitelinks, but Google's algorithm now predicts that including additional headlines can enhance
The Australian internet advertising market is experiencing significant and dynamic growth in 2025, as revealed in the IAB Australia Internet Advertising Revenue Report (IARR) for the year. With an impressive 11.1% year-on-year increase, the market has reached a staggering value of $16.4 billion.
DeepSeek, an innovative open-source large language model (LLM) developed by DeepSeek AI, has recently emerged as a powerful tool in the technical SEO landscape. Launched in 2023 by a research lab based in China, DeepSeek is tailored specifically to address the needs of technical SEOs, coders, and
SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. However, search still remains a substantial traffic driver if you adapt accordingly. The key lies in treating SEO as part of
The landscape of search engine optimization (SEO) is undergoing a significant transformation, driven by advancements in artificial intelligence (AI). Traditional keyword-centric strategies are evolving into more sophisticated entity-focused approaches. This shift promises to enhance the relevance,
