The evolving landscape of programmatic advertising has presented publishers with numerous challenges, especially as the industry continues to move towards sell-side curation. This trend involves Supply-Side Platforms (SSPs) partnering with Data Management Platforms (DMPs) to manage and sell
Navigating the complexities of digital advertising has always been a dynamic endeavor, but 2024 poses unique challenges that are pushing ad buyers to re-evaluate their strategies and priorities. Integral Ad Science's latest "Industry Pulse Report" shines a light on emerging concerns
In an era where digital transformation and social media dominate the advertising landscape, the relevance of traditional Out-of-Home (OOH) advertising is often questioned. As more people spend time online, advertisers are compelled to rethink their strategies to capture consumer attention
Programmatic advertising is rapidly evolving, driven by technological advancements, changing consumer behaviors, and new privacy regulations. As we look ahead to 2025, several key trends are expected to shape the future of this dynamic industry. Understanding these trends will be crucial for
Programmatic advertising, a revolutionary technology that automates the process of digital advertising, is transforming the digital marketing landscape. Expected to reach $700 billion, it has become an essential tool for brands aiming to reach their target audiences quickly and effectively. Key
IAB Europe, a prominent industry association within the digital advertising ecosystem, recently released its 2024 Attitudes to Programmatic Advertising Report. As the tenth edition in its series, this annual report provides comprehensive insights into the status of programmatic advertising across
