The world of digital advertising and antitrust law is undergoing seismic shifts, especially with the recent ruling against Google by Judge Leonie Brinkema. Anastasia Braitsik, a recognized authority in SEO and content marketing, offers her insights on these unfolding events. Her knowledge guides us
The dynamic growth of programmatic advertising in the Philippines reveals intriguing potential for this strategy in effectively reaching modern consumers. With statistics showing Filipinos spend an average of 10 hours online daily, focusing on the open internet presents a promising opportunity for
In today's fast-evolving digital advertising landscape, innovation is transforming how publishers approach ad inventory monetization. At the heart of this transformation are Supply Side Platforms (SSPs), which serve as essential tools for publishers navigating the complexities of programmatic
Programmatic advertising has significantly transformed digital ad buying, capturing 88% of US display ad expenditure in recent years. Understanding the intricacies and nuances of fee structures within this domain is essential for advertisers aiming to achieve optimal ad spend efficiency and
In an era marked by technological advancement and shifting consumer behaviors, Connected TV (CTV) advertising has emerged as a frontrunner in the advertising landscape. According to the Interactive Advertising Bureau's (IAB) latest report, CTV advertising has achieved significant momentum,
Television has undergone a profound transformation, evolving from a static, linear experience to a dynamic, interactive, and highly personalized medium. Connected TV (CTV) and Addressable TV have emerged at the forefront of this shift, delivering targeted, individualized advertising to audiences.
