Programmatic Buying

Maximize Ad Efficiency by Navigating Programmatic Fees
Ads & Programmatic Maximize Ad Efficiency by Navigating Programmatic Fees

Programmatic advertising has significantly transformed digital ad buying, capturing 88% of US display ad expenditure in recent years. Understanding the intricacies and nuances of fee structures within this domain is essential for advertisers aiming to achieve optimal ad spend efficiency and

CTV Advertising Surges with $26.6 Billion Forecast in 2025
Ads & Programmatic CTV Advertising Surges with $26.6 Billion Forecast in 2025

In an era marked by technological advancement and shifting consumer behaviors, Connected TV (CTV) advertising has emerged as a frontrunner in the advertising landscape. According to the Interactive Advertising Bureau's (IAB) latest report, CTV advertising has achieved significant momentum,

Is Connected TV the Future of Programmatic Advertising?
Ads & Programmatic Is Connected TV the Future of Programmatic Advertising?

Television has undergone a profound transformation, evolving from a static, linear experience to a dynamic, interactive, and highly personalized medium. Connected TV (CTV) and Addressable TV have emerged at the forefront of this shift, delivering targeted, individualized advertising to audiences.

WeAre8 Partners With Magnite to Launch Programmatic Advertising
Ads & Programmatic WeAre8 Partners With Magnite to Launch Programmatic Advertising

Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, offers her insight into the evolving landscape of digital advertising. With her extensive expertise, Anastasia delves into the innovative collaboration between WeAre8 and Magnite and discusses the broader

Captivate Partners with VIOOH to Expand DOOH Reach in North America
Ads & Programmatic Captivate Partners with VIOOH to Expand DOOH Reach in North America

Today, we're bringing you insights from Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With an impressive track record in the digital marketing sphere, Anastasia will shed light on the exciting new partnership between Captivate and VIOOH, which aims to expand

Programmatic Technology Transforming the DOOH Advertising Landscape
Ads & Programmatic Programmatic Technology Transforming the DOOH Advertising Landscape

Anastasia Braitsik is a global leader in SEO, content marketing, and data analytics. With an extensive background in digital marketing, she has seen the transformation in advertising technologies firsthand. Today, she shares in-depth insights into the current landscape and future of Digital Out of

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