In the rapidly evolving landscape of Programmatic Digital Out-of-Home (PDOOH) advertising, the need for independent verification emerges as a critical factor in ensuring transparency and accountability. Nick Parker, Global President of Veridooh, highlights the pressing necessity of independent
Achieving effective and accessible retail media has long been a challenge for small and mid-sized brands. This was due in part to the significant barriers in accessing advanced tools and scalable programmatic capabilities. These obstacles often left mid-market companies struggling to compete with
The digital out of home (DOOH) advertising sector in France is set for a major transformation, as VIOOH, a leading global DOOH supply-side platform, has announced a strategic partnership with Turnadon, an eminent French advertising network. Their collaboration is poised to expand the reach and
The advertising landscape is undergoing an incredibly rapid transformation, and out-of-home (OOH) advertising is at the forefront of this evolution. As technological advancements and increasing pressures to embrace automation and sustainability shape the industry, significant changes are expected
In an era where digital media dominates, businesses are constantly seeking innovative ways to capture the attention of their target audience. Traditional advertisements often fall short as consumers now demand tailored experiences that resonate personally with them. Thus, the concept of
Out-of-home (OOH) advertising has long been a staple of marketing strategies. Traditionally reliant on static billboards and displays, the field is undergoing a significant transformation propelled by technological advancements. This evolution is redefining how advertisers reach and engage with
