In the rapidly evolving world of ad tech, few individuals have managed to shape the landscape as significantly as Carolina Wagner, now VP of Programmatic Strategy & Operations at Automattic. With a career journey that wove through finance and into the heart of Silicon Valley's tech scene, Wagner's
In the ever-evolving landscape of digital marketing, Anastasia Braitsik has emerged as a pioneer in the use of generative AI technologies for video ad creation. Her insights have helped transform how brands, especially small and mid-tier ones, approach their marketing strategies. Today, we explore
As 2025 unfolds, programmatic advertising stands at a pivotal moment, witnessing dramatic shifts driven by artificial intelligence (AI) and an increased focus on quality. While advertisers prioritize quality buying processes over sheer quantity, industry insights reveal significant shifts in
The launch of Google's new Discord server marks a significant turning point in its approach to engaging with the developer community, especially those working with Google Ads API, Google Analytics, Google AdMob, and Google Ad Manager. This initiative, announced via the Google Ads Developer Blog,
The digital advertising landscape is evolving rapidly, driven by the complexities of programmatic ad technology, which accounts for over 90% of U.S. digital display ad spend. Considerable risks such as ad misplacement, fraud, and brand suitability issues challenge advertisers aiming for secure and
In a rapidly evolving digital world where efficiency and measurable performance are paramount, the Virtual Programmatic Day # 2025 emerged as a pivotal event for the digital advertising sector. Hosted by IAB Europe and broadcast from the London offices of Rakuten Advertising, this event witnessed
