Television has undergone a profound transformation, evolving from a static, linear experience to a dynamic, interactive, and highly personalized medium. Connected TV (CTV) and Addressable TV have emerged at the forefront of this shift, delivering targeted, individualized advertising to audiences.
Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, offers her insight into the evolving landscape of digital advertising. With her extensive expertise, Anastasia delves into the innovative collaboration between WeAre8 and Magnite and discusses the broader
Today, we're bringing you insights from Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With an impressive track record in the digital marketing sphere, Anastasia will shed light on the exciting new partnership between Captivate and VIOOH, which aims to
Anastasia Braitsik is a global leader in SEO, content marketing, and data analytics. With an extensive background in digital marketing, she has seen the transformation in advertising technologies firsthand. Today, she shares in-depth insights into the current landscape and future of Digital Out of
The ever-evolving landscape of connected TV (CTV) advertising has been significantly impacted by LG Ad Solutions' new collaboration with Amazon Publisher Services (APS). This partnership enables advertisers, brands, and agencies to seamlessly access expanded advertising inventory on LG's
The increasing proliferation of mobile sports apps calls for an intricate evaluation of their programmatic advertising traffic quality. In March 2025, Pixalate, a leader in ad fraud protection and compliance analytics, released its findings on the top-ranked mobile sports apps in the Apple App
