Programmatic Buying

Billboard Advertising Market Set for Steady Growth by 2032
Ads & Programmatic Billboard Advertising Market Set for Steady Growth by 2032

As the world rapidly embraces technology in almost every sector, the outdoor advertising market, particularly billboards, is experiencing a fascinating evolution. Despite the digital advertising boom driven by the internet, traditional billboard advertising remains a formidable force in reaching

DirecTV's Leap to Streaming and Programmatic Advertising
Ads & Programmatic DirecTV's Leap to Streaming and Programmatic Advertising

In today's rapidly evolving digital landscape, advertising strategies are constantly being redefined by industry leaders. Anastasia Braitsik, a global authority in SEO, content marketing, and data analytics, joins us to discuss DirecTV's dynamic shift from satellite to streaming and the consequent

How Is Fox Enhancing Ad Targeting Across Media Platforms?
Ads & Programmatic How Is Fox Enhancing Ad Targeting Across Media Platforms?

In the rapidly evolving world of media consumption, advertisers are continuously seeking innovative ways to effectively target their audiences while maximizing their return on investment. One significant player in this landscape, Fox, has been making strides to transform the advertising experience

Is Guardian's New Ad Team the Future of Global Strategy?
Ads & Programmatic Is Guardian's New Ad Team the Future of Global Strategy?

In an increasingly interconnected digital landscape, the Guardian has launched a global programmatic advertising team, poised to reshape its operations and presence across key international markets. By centralizing operations in the UK, US, and Australian markets, the Guardian aims to unify its

How Does Trainline's New Strategy Boost Advertiser Access?
Ads & Programmatic How Does Trainline's New Strategy Boost Advertiser Access?

In a groundbreaking move within the technology and transportation sectors, Trainline, a leader in European train and coach travel, has embraced an advanced advertising strategy in partnership with PubMatic. This development represents a significant innovation for digital advertising, where

Is Programmatic Advertising the Future for Pharma Marketers?
Ads & Programmatic Is Programmatic Advertising the Future for Pharma Marketers?

In the ever-evolving landscape of digital marketing, Anastasia Braitsik stands out as a leading voice in SEO, content marketing, and data analytics. Today, she shares her insights into the realm of programmatic advertising, shedding light on its challenges, potential, and strategic advantages. What

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