Imagine a world where every ad placement during a live sports broadcast captures the peak of viewer excitement, such as a game-winning goal, ensuring maximum engagement and revenue. This scenario is no longer a distant dream but a reality with Harmonic's VOS360 Ad SaaS, a platform redefining video
Setting the Stage for Programmatic Advertising Insights Imagine a digital advertising landscape where Connected TV (CTV) commands an ever-growing share of media budgets, reshaping how brands connect with audiences in real time. In Q2 2025, PubMatic Inc., a NASDAQ-listed leader in programmatic
Imagine a digital marketing landscape where blockchain projects and crypto exchanges struggle to reach their audience due to stringent bans on mainstream platforms, creating a challenging environment for outreach. In this context, a specialized solution has emerged to bridge the gap, enabling
Overview of the Digital Advertising Industry The digital advertising industry stands as a powerhouse in today's global economy, with annual revenues surpassing hundreds of billions of dollars and driving the growth of e-commerce and retail sectors. This dynamic landscape has transformed how brands
Introduction to a Shifting Advertising Landscape Imagine a world where the vast reach of traditional television advertising merges seamlessly with the precision and efficiency of digital platforms, transforming how brands connect with audiences in a profound way. Linear TV, long a cornerstone of
Market Context: Navigating the Digital Advertising Surge In an era where digital advertising spend is projected to surpass $700 billion globally in 2025, the adtech industry stands at a critical juncture, driven by rapid shifts in consumer behavior and technological innovation. Connected TV (CTV)
