Programmatic Buying

In a remarkable success story for the furniture retail sector, DFS has seen a dramatic 600% increase in return on ad spend (ROAS) by taking its programmatic advertising operations in-house. Since DFS began managing its programmatic advertising independently with Quantcast's platform in 2021,

Programmatic advertising has emerged as a transformative force in the marketing world, revolutionizing how brands reach and engage with their audiences. Initially designed to automate the ad buying process, programmatic advertising has evolved into a sophisticated ecosystem that leverages advanced

In 2025, the realm of programmatic advertising is poised for a significant transformation driven by advancements in supply-side curation. This technology, focused on optimizing ad impressions and leveraging data signals, holds the promise of enhancing advertising outcomes substantially. By

In the fast-paced world of digital marketing, programmatic advertising has revolutionized ad placements by offering unprecedented efficiency and precision. The continuous evolution of technology necessitates an understanding of current trends and future innovations for marketers to stay competitive

In the ever-evolving landscape of digital advertising, businesses are increasingly finding themselves constrained by traditional paid media platforms like Google, Facebook, Snapchat, TikTok, and Amazon. Rising costs and fierce competition have made it challenging for marketers to achieve their

As the advertising landscape continues to evolve at a breakneck pace, the out-of-home (OOH) sector is undergoing a significant transformation led by technological advancements, enhanced data analytics, and innovative creative strategies. Looking ahead to 2025, digital out-of-home (DOOH) and