The increasing proliferation of mobile sports apps calls for an intricate evaluation of their programmatic advertising traffic quality. In March 2025, Pixalate, a leader in ad fraud protection and compliance analytics, released its findings on the top-ranked mobile sports apps in the Apple App
Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, brings her extensive expertise to the digital marketing landscape, particularly within the gaming industry. In this interview, she shares insights into the evolving narrative of gaming within advertising, the unique
Roblox has entered into a strategic partnership with Google to enhance its rewarded video ad offerings, marking a significant advancement in the realm of immersive advertising. This partnership aims to maximize user engagement and broaden the range of ad formats available, integrating Google's
In an era where digital media consumption is at its peak, the landscape of advertising is undergoing significant transformations. Performance First Digital (PFD), a programmatic advertising agency based in New Orleans, has unveiled an advanced AI-driven ad-buying platform that promises to reshape
Adnami, a leader in high-impact digital advertising, has taken significant strides in enhancing programmatic advertising through the expansion of its curation services. This strategic move is designed to simplify the ad-buying process and offer more precise targeting. Leveraging Adnami's
In the rapidly evolving landscape of Programmatic Digital Out-of-Home (PDOOH) advertising, the need for independent verification emerges as a critical factor in ensuring transparency and accountability. Nick Parker, Global President of Veridooh, highlights the pressing necessity of independent
