Programmatic Buying

The recent integration of over 600 premium urban screens into the global programmatic marketplace has instantly repositioned Poland as a critical hub for international advertising campaigns, signaling a profound shift in the country's digital media landscape. This strategic partnership between Jet

The unpredictable, electrifying moments of live sports have long represented both the ultimate prize and the greatest challenge for advertisers seeking to connect with audiences in real time. For years, the ad buying process for these premium events remained largely traditional, requiring advance

The once-unthinkable integration of advertising into sophisticated conversational AI is rapidly becoming a reality, signaling a profound shift in how these powerful tools will be funded and developed for the foreseeable future. OpenAI's strategic decision to introduce advertisements into its

A legal reckoning that has been brewing for more than a decade within the digital advertising industry is now fully underway, as Vox Media’s comprehensive federal antitrust lawsuit against Google and its parent company, Alphabet Inc., signals a pivotal moment for online publishers. Filed in the

The long-held fortress of live sports advertising, traditionally guarded by nine-figure upfront deals and legacy sales models, now faces its most significant digital disruption as Paramount unleashes guaranteed programmatic buying into the fiercely competitive octagon of the UFC. This strategic

Germany's DooH Market Defies Trends with Unprecedented Growth While the broader German advertising market faced a slight contraction in 2025, one segment didn't just survive—it thrived. The Digital-Out-of-Home (DooH) advertising sector has emerged as a powerhouse, posting a remarkable 26%