Programmatic Buying

Is Guardian's New Ad Team the Future of Global Strategy?
Ads & Programmatic Is Guardian's New Ad Team the Future of Global Strategy?

In an increasingly interconnected digital landscape, the Guardian has launched a global programmatic advertising team, poised to reshape its operations and presence across key international markets. By centralizing operations in the UK, US, and Australian markets, the Guardian aims to unify its

How Does Trainline's New Strategy Boost Advertiser Access?
Ads & Programmatic How Does Trainline's New Strategy Boost Advertiser Access?

In a groundbreaking move within the technology and transportation sectors, Trainline, a leader in European train and coach travel, has embraced an advanced advertising strategy in partnership with PubMatic. This development represents a significant innovation for digital advertising, where

Is Programmatic Advertising the Future for Pharma Marketers?
Ads & Programmatic Is Programmatic Advertising the Future for Pharma Marketers?

In the ever-evolving landscape of digital marketing, Anastasia Braitsik stands out as a leading voice in SEO, content marketing, and data analytics. Today, she shares her insights into the realm of programmatic advertising, shedding light on its challenges, potential, and strategic advantages. What

Revving Up Australia's Programmatic Media: Challenges and Solutions
Ads & Programmatic Revving Up Australia's Programmatic Media: Challenges and Solutions

In the rapidly evolving landscape of digital advertising, programmatic media stands out as a revolutionary approach, using automated technology to purchase digital ad space. Despite this innovation, Australia finds itself grappling with significant hurdles in maximizing the utility of programmatic

Programmatic OOH: Stability for Brands in Volatile Markets
Ads & Programmatic Programmatic OOH: Stability for Brands in Volatile Markets

In today's rapidly changing markets, brands are confronted with a myriad of challenges, ranging from unpredictable economic shifts to geopolitical uncertainties. These factors significantly impact consumer behavior, forcing brands to reevaluate traditional advertising strategies. Amid such

Navigating Digital Ad Trends: Insights from IAS's Latest Report
Ads & Programmatic Navigating Digital Ad Trends: Insights from IAS's Latest Report

The digital advertising landscape is increasingly complex, with rapid technological advancements and shifting consumer behaviors posing challenges for advertisers and publishers. The 20th edition of IAS's Media Quality Report provides critical insights into this rapidly evolving ecosystem,

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