Programmatic Buying

How Will the VIOOH and Turnadon Partnership Transform DOOH in France?
Ads & Programmatic How Will the VIOOH and Turnadon Partnership Transform DOOH in France?

The digital out of home (DOOH) advertising sector in France is set for a major transformation, as VIOOH, a leading global DOOH supply-side platform, has announced a strategic partnership with Turnadon, an eminent French advertising network. Their collaboration is poised to expand the reach and

March 14, 2025
The Future of Out-of-Home Advertising: Automation and Sustainability
Ads & Programmatic The Future of Out-of-Home Advertising: Automation and Sustainability

The advertising landscape is undergoing an incredibly rapid transformation, and out-of-home (OOH) advertising is at the forefront of this evolution. As technological advancements and increasing pressures to embrace automation and sustainability shape the industry, significant changes are expected

March 11, 2025
Can Personalized Video Ads Revolutionize Digital Marketing?
Content & Email Marketing Can Personalized Video Ads Revolutionize Digital Marketing?

In an era where digital media dominates, businesses are constantly seeking innovative ways to capture the attention of their target audience. Traditional advertisements often fall short as consumers now demand tailored experiences that resonate personally with them. Thus, the concept of

March 11, 2025
Is Technology Revolutionizing the Future of OOH Advertising?
Content & Email Marketing Is Technology Revolutionizing the Future of OOH Advertising?

Out-of-home (OOH) advertising has long been a staple of marketing strategies. Traditionally reliant on static billboards and displays, the field is undergoing a significant transformation propelled by technological advancements. This evolution is redefining how advertisers reach and engage with

March 6, 2025
Mintegral's Growth and Future: Insights from GM Jeff Sue
Ads & Programmatic Mintegral's Growth and Future: Insights from GM Jeff Sue

Mintegral, a leading player in the programmatic advertising landscape, has been making waves with its innovative solutions and impressive growth. In an insightful interview, Jeff Sue, the General Manager of Americas, sheds light on the company's journey, achievements, and future ambitions.

February 27, 2025
How Is QMS Revolutionizing Sydney's OOH Advertising Market?
Ads & Programmatic How Is QMS Revolutionizing Sydney's OOH Advertising Market?

QMS's bold entry into the Sydney out-of-home (OOH) advertising market is reshaping the industry landscape with strategic expansion and innovative approaches. Led by Tim Murphy, QMS’s chief sales officer, the company has transformed from a significant player in Melbourne and Brisbane to a f

February 27, 2025
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