In an era where digital presence is paramount, B2B marketers are channeling their efforts and budgets into the digital ad space, with programmatic advertising leading the charge. Understanding the intricacies of Connected TV (CTV) and display ads has become essential. Karl Hjartarson of Anteriad
In an era where technology burgeons at an exponential pace, the phenomenon of Generative Artificial Intelligence (GenAI) has taken center stage, particularly in how it has begun to redefine the customer experience. With the capacity to create personalized interactions based on extensive data
In today's digital market, a website's effectiveness is largely measured by its conversion rate, which reflects the proportion of visitors who take a desired action, such as buying a product or signing up for a newsletter. To enhance revenue without necessarily increasing site traffic, Conversion
Maximizing online business success hinges on turning casual site visitors into committed customers, and this demands more than superficial tweaks. Conversion Rate Optimization (CRO) is a strategic endeavor that unfolds the narrative of the user journey into compelling touchpoints leading to
Marketing analytics is the key to crafting effective and smart marketing strategies by unifying the disciplines of marketing and data analysis. This approach equips businesses to make informed decisions based on solid data, ensuring that campaigns are more successful and efficient. The Essentials
