Personalization

How Are Shoppable Video Ads Boosting Albertsons' Sales?
Content & Email Marketing How Are Shoppable Video Ads Boosting Albertsons' Sales?

In the competitive world of retail, Albertsons Cos. is capturing attention with its strategic use of shoppable video ads, a move that underscores a significant shift towards interactive digital media. Partnering with Criteo, an established leader in commerce media, Albertsons is embracing this

Why Does Email Marketing Still Matter in 2025?
Content & Email Marketing Why Does Email Marketing Still Matter in 2025?

Email marketing remains a crucial component in the digital marketing toolbox, even amid vast technological changes. In 2025, it continues to hold its ground by merging time-tested effectiveness with cutting-edge innovations, ensuring a broader reach and impactful engagement. The enduring appeal of

Could AI Enhance Media Relations Without Losing Authenticity?
AI & Data Analytics Could AI Enhance Media Relations Without Losing Authenticity?

With the proliferation of AI in today's tech-driven world, media relations is witnessing a transformation characterized by enhanced efficiency and innovation. AI technology is increasingly utilized in public relations (PR) for tasks such as data analysis, story ideation, and targeting media pitches

Brands Embrace Gaming as the New Frontier in Marketing Strategy
SEO/SMM Brands Embrace Gaming as the New Frontier in Marketing Strategy

In the ever-evolving landscape of digital marketing, gaming has surged as a potent force, beckoning brands to explore new dimensions of engagement. Anastasia Braitsik, a recognized leader in SEO, content marketing, and data analytics, shares her insights into how gaming is shaping up as a key

Is Connected TV the Future of Programmatic Advertising?
Ads & Programmatic Is Connected TV the Future of Programmatic Advertising?

Television has undergone a profound transformation, evolving from a static, linear experience to a dynamic, interactive, and highly personalized medium. Connected TV (CTV) and Addressable TV have emerged at the forefront of this shift, delivering targeted, individualized advertising to audiences.

How is Social Media Changing the Bar Experience?
SEO/SMM How is Social Media Changing the Bar Experience?

In today's fast-paced digital landscape, social media isn't just a platform for connection — it's a powerful tool reshaping industries, especially the On Premise sector. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, delves into how social media is transforming

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