The integration of programmatic buying in the Digital Out-Of-Home (DOOH) advertising sector has been progressing at a slower pace compared to other aspects of digital media. However, with evolving technology and growing marketer interest, the potential for significant development in programmatic
Out-of-Home (OOH) advertising has undergone a significant transformation, emerging as a key player in strategic marketing. At the helm of this shift are innovative startups and direct-to-consumer brands, which leverage OOH to not only boost their visibility but also drive retail traffic and prompt
As excitement around the 2024 presidential election rises, marketers and political campaigners are preparing for a challenging media landscape, saturated with diverse content. Standing out is more critical than ever, and one strategy proving increasingly vital is out-of-home (OOH) advertising. This
Embracing the Future of Advertising The New York Metropolitan Transit Authority (MTA) is transforming the advertising space with its progressive shift towards programmatic Digital Out-Of-Home (DOOH) advertising, in partnership with OUTFRONT Media. By leveraging programmatic buying, the MTA is
As consumer behavior evolves, Ipsos is at the forefront with the launch of an innovative tool designed to redefine out-of-home (OOH) advertising. This tool comes at a pivotal moment for brands that are searching for new ways to connect with audiences in an outdoor setting. The Emergence of Ipsos'
The rise of social media has revolutionized advertising, blending the digital world with physical marketing channels such as outdoor advertising. In this dynamic environment, each medium can enhance the other, creating a powerful synergy that magnifies the impact of marketing campaigns. As we
