Piccadilly Lights, nestled in a prime location in London's West End, has long been seen as an iconic Out of Home (OOH) advertising site. Established 117 years ago, it has evolved remarkably, adapting to technological advances and changing commercial landscapes. Owned by Landsec, this London
The digital out-of-home (DOOH) advertising industry is on the brink of transformative growth, driven by technological advancements and changing consumer behaviors. As we approached 2025, several key trends were poised to redefine the way brands reach their audiences through DOOH media. The
PromoMedia, a subsidiary of JGroup, has recently made significant strides in expanding its presence in Amman, Jordan, by installing both static outdoor and digital media screens across the city. This endeavor seeks to revolutionize the outdoor advertising landscape in one of the region’s most
In today's digital age, businesses are constantly seeking innovative ways to capture the attention of their target audience. While online advertising has its merits, out-of-home (OOH) advertising offers unique advantages that can significantly enhance a brand's visibility and credibility. This
Out-of-home (OOH) digital advertising in Nigeria is undergoing a significant transformation driven by increased urbanization, technological advancements, and changing consumer preferences. Leveraging physical spaces like billboards, transit ads, street furniture, and interactive installations, OOH
Out-of-home (OOH) advertising has shown remarkable resilience in the face of the digital advertising revolution. Despite the rapid growth of digital platforms, which now dominate global ad spending, OOH advertising has maintained its market share and even shows potential for growth. This article
