In the rapidly evolving world of ad tech, few individuals have managed to shape the landscape as significantly as Carolina Wagner, now VP of Programmatic Strategy & Operations at Automattic. With a career journey that wove through finance and into the heart of Silicon Valley's tech scene, Wagner's
In the dynamic landscape of mobile advertising, few experts have as comprehensive a grasp on the interplay of SEO, content marketing, and data analytics as Anastasia Braitsik. A global leader in digital marketing, Anastasia offers insights into the transformative approaches unveiling new dimensions
As the digital landscape continues to expand, in-app video marketing has emerged as a crucial strategy for affiliate marketers aiming to capitalize on this booming trend. This method boasts a high return on ad spend (ROAS) and scalability, making it a preferred choice for those who can navigate its
WhatsApp's decision to incorporate advertising into its platform signifies a substantial shift away from its roots as a private messaging service known for privacy and simplicity. Since its acquisition by Meta (formerly Facebook) in 2014 for an impressive $19 billion, WhatsApp has maintained a
The world of mobile marketing has dramatically transformed in 2025, establishing itself as a quintessential part of the digital communication strategy. The omnipresence of smartphones has revolutionized how consumers interact with brands, shifting from mere functional communication tools to primary
In an era where digital transformation is paramount, the introduction of AI-powered tools has significantly reshaped the mobile app marketing landscape, offering marketers unprecedented real-time insights. One such transformative development is Adjust Growth Copilot, an AI-driven solution designed
