Mobile Advertising

In the ever-evolving landscape of digital advertising, privacy concerns and regulatory changes have significantly impacted how advertisers target and measure their audiences. One of the most notable shifts came with Apple's introduction of the AppTrackingTransparency (ATT) framework in April

Ad servers have become essential components in today’s digital advertising landscape, managing and optimizing online ad campaigns by delivering ad content across various digital platforms. As the advertising ecosystem evolves, understanding how ad servers work and their impact on campaigns is c

Dubai, known for its rapid development and innovation, stands at the forefront of a transforming corporate ecosystem. As industries evolve, staying updated with digital marketing trends is crucial for businesses looking to maintain a competitive edge. Both local entrepreneurs and digital marketing

The launch of Cortex, a groundbreaking machine learning platform by Liftoff, marks a significant milestone in the realm of mobile advertising. This next-generation platform is designed to drastically improve the performance of advertising campaigns through the application of bespoke neural network

The fast-paced digital marketing industry has spawned numerous innovative companies, but few have embraced advanced technology as effectively as Globale Media, a mobile advertising company founded by Bhavesh Talreja. Talreja and his team are leveraging artificial intelligence (AI) to redefine how

Programmatic advertising is revolutionizing digital marketing by automating the buying and selling of ad space using sophisticated software and algorithms. This method not only streamlines processes but also leverages data insights and real-time bidding (RTB) to deliver targeted advertising more