Mobile Advertising

LoopMe Expands APAC Operations with New Offices and Key Acquisitions
Mobile Marketing LoopMe Expands APAC Operations with New Offices and Key Acquisitions

In a significant move to bolster its presence in the Asia-Pacific (APAC) region, LoopMe, a prominent technology company specializing in AI-driven brand advertising performance, is set to expand its operations. This strategic decision comes on the heels of LoopMe's impressive sustained organic

March 7, 2025
How Will JTS's Acquisition of AM Solutions Transform Marketing?
Mobile Marketing How Will JTS's Acquisition of AM Solutions Transform Marketing?

JTS's announcement that it has acquired AM Solutions, a move accompanied by a rebrand that sees the company drop "Direct" from its name, marks a significant turning point in the company's evolution. As part of its broader strategic growth plan, JTS is undergoing a transformation

March 7, 2025
Advancing Mobile Ads with Location Data and Analytics for Relevance
AI & Data Analytics Advancing Mobile Ads with Location Data and Analytics for Relevance

The landscape of mobile advertising is evolving rapidly, driven by the unique capability of delivering highly-targeted messages at precise times and locations. This unprecedented potential has opened up new frontiers for marketers, fueled by advancements in harnessing location data and

March 3, 2025
Mobile Advertising Market Projected to Hit $1.3 Trillion by 2030
Ads & Programmatic Mobile Advertising Market Projected to Hit $1.3 Trillion by 2030

The mobile advertising market is experiencing a surge in growth as evolving technologies and shifting consumer behaviors reshape the digital landscape. According to a detailed report, the market is expected to grow at a compound annual growth rate (CAGR) of 15.3% from 2023 to 2030, reaching a

February 21, 2025
Mobile Advertising Strategies Fuel India's Dating App Market Growth
Mobile Marketing Mobile Advertising Strategies Fuel India's Dating App Market Growth

India has emerged as a significant player in the global dating app market, composing a quarter of the worldwide user base. This growth is bolstered by an increasing number of smartphone users, forecasted to reach approximately 1.2 billion by early 2025—a surge attributed to the decreasing costs of s

February 13, 2025
How Does Mobile Advertising Create a Connected Consumer Journey?
Mobile Marketing How Does Mobile Advertising Create a Connected Consumer Journey?

Mobile advertising has become a cornerstone in the modern consumer journey, playing a pivotal role in how brands engage with their audiences. With individuals checking their phones approximately 150 times per day and spending over four hours daily on mobile devices, the mobile phone is more than

February 13, 2025
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