As the digital landscape continues to evolve, companies are increasingly turning to technology to deliver more personalized and effective advertising solutions. T-Mobile has recently taken center stage in this transformation, unveiling its enhanced advertising solutions at NewFronts, an event that
Let's dive into an engaging interview with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. What are playable ads, and why are they becoming a core strategy for user acquisition in mobile gaming? Playable ads are interactive advertisements that allow users to
The increasing proliferation of mobile sports apps calls for an intricate evaluation of their programmatic advertising traffic quality. In March 2025, Pixalate, a leader in ad fraud protection and compliance analytics, released its findings on the top-ranked mobile sports apps in the Apple App
In the realm of artificial intelligence, two influential companies are making significant strides: AppLovin Corporation (NASDAAPP) and OpenAI. AppLovin has carved out a niche in the mobile marketing landscape with its AI-powered Audience+ platform, which promises to revolutionize user engagement
Retailers are increasingly leveraging technology to enhance customer engagement and drive sales. A new strategic partnership between OtterText and Celerant Technology aims to transform how retailers communicate with their customers through advanced SMS marketing and eCommerce solutions. This
Indonesia's vast ad market, valued at $20 billion, has become a focal point for innovation with Telkomsel and Novosol announcing a strategic partnership aimed at revolutionizing mobile advertising. This collaboration aspires to generate $300 million within the first three years by targeting
