The increasing proliferation of mobile sports apps calls for an intricate evaluation of their programmatic advertising traffic quality. In March 2025, Pixalate, a leader in ad fraud protection and compliance analytics, released its findings on the top-ranked mobile sports apps in the Apple App
In the realm of artificial intelligence, two influential companies are making significant strides: AppLovin Corporation (NASDAAPP) and OpenAI. AppLovin has carved out a niche in the mobile marketing landscape with its AI-powered Audience+ platform, which promises to revolutionize user engagement
Retailers are increasingly leveraging technology to enhance customer engagement and drive sales. A new strategic partnership between OtterText and Celerant Technology aims to transform how retailers communicate with their customers through advanced SMS marketing and eCommerce solutions. This
Indonesia's vast ad market, valued at $20 billion, has become a focal point for innovation with Telkomsel and Novosol announcing a strategic partnership aimed at revolutionizing mobile advertising. This collaboration aspires to generate $300 million within the first three years by targeting
When it comes to ecommerce websites, optimization is essential for turning visitors into buyers. Like a race car team fine-tuning their vehicle, even small adjustments can lead to significant improvements in performance. The goal is to enhance the user experience, improve visibility, and increase
Mobile marketing has seen an extraordinary rise in recent years, driven by technological advancements and the widespread adoption of smartphones. This phenomenon is reshaping how businesses connect with consumers, creating more personalized and engaging experiences. The landscape of digital
