In today’s fast-paced digital landscape, standing out as a restaurant or bar in a sea of options is no small feat, especially when potential customers are just a quick search away from deciding where to dine. With millions relying on Google to find local eateries, how can businesses capture
As a global leader in out-of-home (OOH) advertising, Lamar Advertising has been a powerhouse in shaping how brands connect with audiences through its vast network of displays. Today, we’re thrilled to dive into their latest initiative, Lamar Health Connect, a specialized tool designed to
In an era where mobile devices are nearly as common as forks and knives at the dinner table, restaurants are finding innovative ways to connect with customers through location-based marketing. This technology-driven approach allows establishments to engage with diners in real time, offering
Imagine a world where a customer strolling down a bustling city street receives a personalized discount for their favorite coffee just as they pass a nearby café. This isn’t a futuristic fantasy but a reality powered by geofencing marketing technology, a tool that’s reshaping how businesses connect
Imagine a small business owner in a bustling city, struggling to attract nearby customers amidst fierce competition, when a digital tool emerges that pinpoints potential buyers with laser precision. This scenario is becoming a reality with the integration of Google Maps into Google Ads, a
Anastasia Braitsik is a globally recognized leader in SEO, content marketing, and data analytics, making her a well-respected voice in the ever-evolving landscape of digital marketing. With a wealth of experience running successful paid media campaigns, Anastasia offers invaluable insights into
