Location-Based Marketing

Google Tests Location Labels to Boost Local Shopping
Mobile Marketing Google Tests Location Labels to Boost Local Shopping

In an expansive digital marketplace where products can ship from across the globe, the simple desire to find an item just down the street often feels like a surprisingly difficult task. The line between a warehouse on another continent and a boutique in a neighboring town has become almost

Use Geolocation for Personalized Campaigns
Mobile Marketing Use Geolocation for Personalized Campaigns

In the crowded digital marketplace, successfully capturing a consumer's attention requires more than just a clever slogan or a visually appealing advertisement; it demands a message that feels personal, timely, and directly relevant to their immediate circumstances. Imagine a world where marketing

Is Location the New Key to Customer Loyalty?
Mobile Marketing Is Location the New Key to Customer Loyalty?

In an increasingly crowded digital marketplace where consumer attention is the ultimate currency, businesses are discovering that the most powerful connection with a customer might not be a clever algorithm, but a simple address. The era of casting a wide, generic net is drawing to a close,

Google Expands What’s Happening Feature for Restaurants
Mobile Marketing Google Expands What’s Happening Feature for Restaurants

In today’s fast-paced digital landscape, standing out as a restaurant or bar in a sea of options is no small feat, especially when potential customers are just a quick search away from deciding where to dine. With millions relying on Google to find local eateries, how can businesses capture

Lamar Health Connect Boosts Pharma Marketing with OOH Ads
Ads & Programmatic Lamar Health Connect Boosts Pharma Marketing with OOH Ads

As a global leader in out-of-home (OOH) advertising, Lamar Advertising has been a powerhouse in shaping how brands connect with audiences through its vast network of displays. Today, we’re thrilled to dive into their latest initiative, Lamar Health Connect, a specialized tool designed to

How Are Restaurants Winning with Location-Based Marketing?
Mobile Marketing How Are Restaurants Winning with Location-Based Marketing?

In an era where mobile devices are nearly as common as forks and knives at the dinner table, restaurants are finding innovative ways to connect with customers through location-based marketing. This technology-driven approach allows establishments to engage with diners in real time, offering

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