Fraud Prevention

Top Canadian Adtech Startups Revolutionizing Digital Marketing
Ads & Programmatic Top Canadian Adtech Startups Revolutionizing Digital Marketing

In the digital age, advertising technology (Adtech) plays a crucial role in shaping the landscape of digital marketing by offering innovative solutions that help businesses connect with their target audiences effectively. This field has seen tremendous growth and innovation, particularly within

Emerging Technologies Revolutionizing the Future of Digital Marketing
Content & Email Marketing Emerging Technologies Revolutionizing the Future of Digital Marketing

The rapid advancement of technology is an ever-present reality in our daily lives, impacting everything from the way we communicate to how we consume content. This evolution is particularly evident in digital marketing, where new technologies are continuously reshaping the landscape. In this

How Can Middle Eastern Advertisers Combat Rampant Digital Fraud?
Ads & Programmatic How Can Middle Eastern Advertisers Combat Rampant Digital Fraud?

Digital advertising in the Middle East and North Africa (MENA) region holds immense potential, offering advertisers improved targeting and performance metrics driven by artificial intelligence and programmatic algorithms. Yet, despite these advancements, the industry is plagued by significant

How Are Leading Firms Sustaining Excellence and Industry Standards?
Ads & Programmatic How Are Leading Firms Sustaining Excellence and Industry Standards?

In an era where digital fraud consistently evolves and poses new threats, the vigilance and innovation of cybersecurity firms play a critical role in safeguarding the ecosystem. One company that has consistently demonstrated excellence in fraud detection and prevention is Anura, achieving a

Harnessing Influencer, Affiliate Marketing, and SEO in iGaming
SEO/SMM Harnessing Influencer, Affiliate Marketing, and SEO in iGaming

Marketing in the iGaming industry is a dynamic and challenging endeavor. To succeed, companies need to employ a balanced strategy that integrates various marketing tools. This article delves into three principal marketing strategies in the iGaming sector: influencer collaboration, affiliate

Can Telco-Verified IDs Transform Digital Advertising ROI?
Ads & Programmatic Can Telco-Verified IDs Transform Digital Advertising ROI?

The world of digital advertising is at a critical juncture. Despite astronomical spending, many businesses struggle to see meaningful returns on their investments. In 2022 alone, global digital ad spending reached $601.84 billion, yet a significant proportion of these funds were essentially wasted

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