Affiliate marketing is an attractive option for businesses and creators alike: it offers creators a simple way to earn money online while providing businesses with a versatile and low-risk marketing strategy. Nevertheless, this marketing channel has become a hotbed for fraudulent activities.
Digital ad fraud is a growing concern in the ad tech industry, costing advertisers billions of dollars annually. As programmatic advertising continues to rise, so does the complexity and prevalence of ad fraud. This article explores the nature of ad fraud, its various forms, and the best companies
The iGaming industry is undergoing a significant transformation, driven by rapid technological advancements that are particularly impactful in the realm of affiliate marketing. New tools and strategies born out of these innovations are redefining how affiliates connect with players and promote
In the digital age, advertising technology (Adtech) plays a crucial role in shaping the landscape of digital marketing by offering innovative solutions that help businesses connect with their target audiences effectively. This field has seen tremendous growth and innovation, particularly within
The rapid advancement of technology is an ever-present reality in our daily lives, impacting everything from the way we communicate to how we consume content. This evolution is particularly evident in digital marketing, where new technologies are continuously reshaping the landscape. In this
Digital advertising in the Middle East and North Africa (MENA) region holds immense potential, offering advertisers improved targeting and performance metrics driven by artificial intelligence and programmatic algorithms. Yet, despite these advancements, the industry is plagued by significant
