Fraud Prevention

Understanding Programmatic Advertising: Benefits, Challenges, and Success
Ads & Programmatic Understanding Programmatic Advertising: Benefits, Challenges, and Success

Programmatic advertising has revolutionized the digital marketing landscape by automating the buying and selling of ad space. This technology-driven approach leverages algorithms and artificial intelligence (AI) to facilitate real-time auctions, ensuring that ads are placed precisely when a user

December 13, 2024
UK Enforces Reimbursement Scheme for APP Fraud Victims Up to £85,000
Ads & Programmatic UK Enforces Reimbursement Scheme for APP Fraud Victims Up to £85,000

The UK has taken a significant step in combating Authorized Push Payment (APP) fraud by introducing a mandatory reimbursement scheme for victims. Effective from October 7, 2024, the Payment System Regulator (PSR) mandates that banks reimburse victims up to £85,000, with costs split between the

December 2, 2024
Positive Verification Models Essential for Ad Industry Trust Restoration
Ads & Programmatic Positive Verification Models Essential for Ad Industry Trust Restoration

In the wake of Oracle's decision to withdraw its Moat product from the market, the advertising industry finds itself at a crucial juncture. Mediaocean's recent TechValidate survey underscores the urgent need for transformation in ad verification practices, shining a spotlight on the

November 26, 2024
How Can We Combat the Growing Threat of Digital Ad Fraud?
Ads & Programmatic How Can We Combat the Growing Threat of Digital Ad Fraud?

As the digital advertising landscape continues to evolve, the issue of ad fraud emerges as a significant concern for marketers worldwide. This phenomenon not only manipulates performance metrics but also siphons considerable portions of advertising budgets without delivering any real value.

November 12, 2024
How Can You Prevent Affiliate Fraud and Protect Your Business?
SEO/SMM How Can You Prevent Affiliate Fraud and Protect Your Business?

Affiliate marketing is an attractive option for businesses and creators alike: it offers creators a simple way to earn money online while providing businesses with a versatile and low-risk marketing strategy. Nevertheless, this marketing channel has become a hotbed for fraudulent activities.

November 12, 2024
Top Ad Fraud Detection Companies to Watch for in 2025
Ads & Programmatic Top Ad Fraud Detection Companies to Watch for in 2025

Digital ad fraud is a growing concern in the ad tech industry, costing advertisers billions of dollars annually. As programmatic advertising continues to rise, so does the complexity and prevalence of ad fraud. This article explores the nature of ad fraud, its various forms, and the best companies

November 12, 2024
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