Fraud Prevention

How Can We Combat Ad Fraud and Protect Digital Ads?
Ads & Programmatic How Can We Combat Ad Fraud and Protect Digital Ads?

In an age where the digital highway is the battleground for advertisers' attention, the surge in ad spending is overshadowed by the specter of ad fraud, a growing concern that chips away at the very foundation of digital marketing. As investment in digital adverts rockets toward an estimated

June 6, 2024
Combating Ad Fraud: A Critical Strategy for Marketers in 2023
Ads & Programmatic Combating Ad Fraud: A Critical Strategy for Marketers in 2023

The digital advertising landscape is facing a potent and pervasive challenge — ad fraud. This deceptive practice is not just a minor inconvenience; it's become an existential threat to the advertising industry. Stunning projections estimate that a colossal $84 billion will be drained by ad f

June 4, 2024
How Will Sumsub Boost Fraud Protection for Onda Più?
Ads & Programmatic How Will Sumsub Boost Fraud Protection for Onda Più?

A Strategic Partnership for Fraud Prevention Sumsub's Verification Tools at Work In an era where digital onboarding can be the weakest link in the security chain, Onda Più's alliance with Sumsub acts as a pivotal move towards cementing the integrity of customer verification. By

April 30, 2024
How is China's Mobile Ad Market Evolving Amid Fraud Risks?
Mobile Marketing How is China's Mobile Ad Market Evolving Amid Fraud Risks?

China's mobile advertising market is showing impressive growth, reaching a significant 465 billion yuan and anticipated to expand further to 480 billion yuan by 2025. This growth is propelled by the vast, tech-savvy population of China, adopting a mobile-centric lifestyle that fuels continuous

March 20, 2024
How Can Marketers Combat the $84 Billion Ad Fraud Menace?
Ads & Programmatic How Can Marketers Combat the $84 Billion Ad Fraud Menace?

The surge in ad fraud presents a critical issue for digital advertising, with an estimated $84 billion loss highlighting systemic weaknesses. Marketers are confronted with the task of defending their budgets against these exploiters. To secure their advertising spend, they are turning to advanced

March 20, 2024
Combating Marketing Fraud with HUMAN's BotGuard Technology
Ads & Programmatic Combating Marketing Fraud with HUMAN's BotGuard Technology

The realm of digital marketing is no stranger to innovation and creativity, as brands strive to connect with audiences through a plethora of online channels. However, in this bustling digital bazaar, the specter of marketing fraud casts a long, pernicious shadow, undermining the very essence of

March 20, 2024
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