Over just a few years, artificial intelligence (AI) has begun to reshape the digital marketing industry completely. According to Salesforce data, only 29% of marketers reported using AI in 2018. This figure reached 84% in 2020. Flash forward, and data from Statista suggests that this figure rose to
The journey of Alexis Harris from a corporate marketing professional to a pioneering digital marketer in Delaware has reshaped the way local businesses engage with their communities and audiences. Through her brand, First State Destinations, Harris has established herself as a master of digital
Navigating the digital marketing landscape can be complex, especially with the numerous channels available. This detailed guide explores the top 15 digital marketing channels that promise the highest return on investment (ROI). It aims to help businesses allocate their marketing budgets more
In the digital age, maximizing return on investment (ROI) from marketing campaigns is crucial for business success. Artificial intelligence (AI) and machine learning (ML) offer groundbreaking methods to enhance digital marketing strategies. This article explores how these advanced technologies can
The advertising and media sectors are in a state of rapid evolution. As digital transformation reshapes traditional practices, companies are seizing new opportunities to expand their influence, streamline their strategies, and engage contemporary audiences more effectively. From embracing digital
Earning passive income online has become increasingly accessible, allowing individuals to create multiple streams of income that work for them, even while they sleep. Passive income refers to revenue that is generated with little to no ongoing effort once the initial setup is complete. This
