In today's complex B2B marketing landscape, distinguishing between different stages of a lead's journey can significantly impact conversion rates and sales efficiency. Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) are integral to this process, where the identification and
In the constantly evolving world of digital advertising, the integration of advanced technologies can significantly transform how brands reach their audiences. Anastasia Braitsik, a renowned expert in digital marketing, joins us to discuss VIOOH’s recent partnership with Outernet London. With her
In an era where customer service and personalization define retail success, technological innovation drives change. One such advancement is conversational AI shopping agents, revolutionizing how brands interact with consumers. Klaviyo has taken a significant step by introducing its conversational
Amidst rapidly evolving digital landscapes, advertisers increasingly seek innovation and efficiency to capture their audience's attention. Meta's recent enhancements to its advertising platform offer a glimpse into the future of digital marketing. These updates, which include flexible formats and
In an age where over 2.5 quintillion bytes of data are created every day, the ability of businesses to harness this data for personalized marketing has never been more critical. Artificial Intelligence (AI) emerges as a transformative force, driving marketing innovations that revolutionize how
As 2025 unfolds, programmatic advertising stands at a pivotal moment, witnessing dramatic shifts driven by artificial intelligence (AI) and an increased focus on quality. While advertisers prioritize quality buying processes over sheer quantity, industry insights reveal significant shifts in
