Newcastle-based marketing analytics company PolyBox is set to advance its growth and development initiatives after securing significant funding from Innovate UK. Leveraging advanced AI tools, PolyBox enables marketers and agencies to access real-time data from major platforms such as Google and
Visual content plays a pivotal role in digital marketing, capturing audience attention and driving engagement across various platforms. However, the mere creation of visually appealing content is not enough. To achieve tangible marketing results, it's essential to measure the effectiveness of
The article by Szabolcs Szecsei provides a comprehensive analysis of the pivotal role marketing analytics plays in a B2B setting, with a primary focus on the significance and application of data in enhancing business performance and customer experiences. By meticulously evaluating various
In the rapidly evolving digital landscape, B2B marketing strategies must be more data-driven than ever before. With niche audiences and prolonged negotiation cycles, analytics provide the bedrock for crafting effective campaigns. This article explores how B2B marketing analytics can significantly
Over just a few years, artificial intelligence (AI) has begun to reshape the digital marketing industry completely. According to Salesforce data, only 29% of marketers reported using AI in 2018. This figure reached 84% in 2020. Flash forward, and data from Statista suggests that this figure rose to
In today's data-driven world, businesses have a powerful tool at their disposal: data analytics. By analyzing various consumer data points, companies can enhance their marketing strategies, create personalized campaigns, and build meaningful connections with their audience. However, this
