The relentless drumbeat of generative AI has captured the strategic imagination of the digital marketing world, pushing countless organizations to pivot resources toward a future that has not yet fully arrived. As conversations shift to Large Language Models (LLMs), vector embeddings, and
As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik has a unique vantage point on the evolving digital advertising landscape. With Google constantly updating its platforms, her insights are crucial for agencies and advertisers navigating these changes. We sat down
The foundational pact that governed the open web for decades, an implicit agreement of shared value between creators and aggregators, is now being formally adjudicated in the halls of European regulatory power. An antitrust investigation launched by the European Commission into Google’s use of
The long-held image of a marketer meticulously crafting campaigns segment by segment is rapidly dissolving, replaced by a new reality where human strategy guides intelligent systems that execute with unprecedented speed and precision. The conversation around artificial intelligence in marketing is
The meticulous, slide-by-slide construction of presentations, a staple of professional and academic life for decades, is rapidly becoming a relic of a bygone era. A seismic shift is underway in digital storytelling, driven by a new class of artificial intelligence that does more than just suggest a
In a landscape where search is rapidly evolving from a list of links to a direct source of answers, the old rules of SEO are no longer enough. We're joined by Anastasia Braitsik, a leading expert in digital marketing strategy, to unpack the shift to Answer Engine Optimization (AEO). She argues that
