Big Data & Analytics

AI Revolutionizes Marketing and SEO: Investing in Growth
AI & Data Analytics AI Revolutionizes Marketing and SEO: Investing in Growth

AI technology is ushering in a seismic shift in marketing and SEO, redefining the landscape with innovative solutions and unprecedented efficiency. With projections for AI-driven content creation markets reaching $63.25 billion by 2034 and a CAGR of 21.6%, the industry finds itself amidst a

Google Ads Shifts to AI with Responsive Search Ads
SEO/SMM Google Ads Shifts to AI with Responsive Search Ads

In a significant development within digital advertising, Google has overhauled its Google Ads Scripts, transforming how advertisers interact with ad customizers and extensions. This evolution is part of a larger trend within the advertising industry, where automation and AI have begun to supplant

How Will Netflix's New Ad Tools Transform Streaming Ads?
Ads & Programmatic How Will Netflix's New Ad Tools Transform Streaming Ads?

In an era where digital marketing is rapidly evolving, Netflix has taken a groundbreaking step by launching its advanced targeting suite across Europe, the Middle East, and Africa (EMEA). To shed light on this significant development, we have Anastasia Braitsik with us today. Anastasia is renowned

Trend Analysis: AI-Driven Marketing Transformation
AI & Data Analytics Trend Analysis: AI-Driven Marketing Transformation

In an era where technological advancements have become the hallmark of progress, the rapid evolution of artificial intelligence (AI) in marketing is nothing short of revolutionary. Marketing strategies once reliant on intuition are now being vastly reshaped by AI, offering innovative avenues for

From Additive to Synergistic: Evolving Marketing Models
AI & Data Analytics From Additive to Synergistic: Evolving Marketing Models

As today's digital economy continues to evolve and expand, understanding the nuances of marketing measurement models has never been more vital. In the intricate ecosystem of contemporary marketing, old models based on straightforward additive effects are increasingly seen as restrictive. Instead of

Cannabis CRM vs. Traditional CRM: Which Fits Your Business?
Content & Email Marketing Cannabis CRM vs. Traditional CRM: Which Fits Your Business?

Customer Relationship Management (CRM) systems are cornerstone tools that facilitate the management of customer interactions and data across various industries. While traditional CRMs are designed to cater to a wide array of business needs, the burgeoning cannabis industry necessitates specialized

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