Publicis Groupe recently announced its acquisition of Mars United Commerce, the globally recognized largest independent commerce marketing company. This strategic integration is set to significantly bolster Publicis’ offerings in full-funnel marketing solutions, reinforcing the company’s focus as de
The article delves into the transformative impact of mobile commerce (m-commerce) on affiliate marketing. As eCommerce advancements continue to evolve, affiliates must adopt mobile-first strategies to stay relevant and competitive. This article explores the critical elements affiliates need to
Marketing in the iGaming industry is a dynamic and challenging endeavor. To succeed, companies need to employ a balanced strategy that integrates various marketing tools. This article delves into three principal marketing strategies in the iGaming sector: influencer collaboration, affiliate
Big Lots Inc., widely recognized for its extensive offering of discount products, finds itself under significant financial strain and has taken decisive steps to counteract these difficulties. Recently, the company has been navigating severe financial turmoil, culminating in a bankruptcy filing and
In the fast-paced realm of digital marketing, staying ahead of the curve is paramount to ensuring success. As we head into 2024, several groundbreaking strategies have emerged that promise to revolutionize the way we engage with audiences online. This article delves into five top-tier strategies
Affiliate marketing has undergone a remarkable transformation over the past 35 years, particularly within the niche of personalized gifts. The origins of this marketing strategy can be traced back to U.S. entrepreneur William J. Tobin, who pioneered the concept for his online flowers and gifts
