The ICC (International Chamber of Commerce) Advertising and Marketing Communications Code represents a pivotal benchmark for responsible and ethical marketing practices across the globe. Established in 1937, it has evolved in tandem with the dynamic landscape of advertising and marketing, ensuring
The landscape of financial technology (fintech) is rapidly evolving, with innovative startups striving to carve out their niche in an industry historically dominated by established banks. Despite having groundbreaking products or services, fintech startups must leverage robust digital marketing and
Thinking of becoming a social media manager? Social media commerce is expected to be a $2.9 trillion business by 2026, and over 4.74 billion people across the world use some kind of social media. To get in on the action, brands need to dream up beautiful content and build thriving communities
Search Engine Optimization (SEO) has long been a cornerstone of digital marketing strategies, and its significance only continues to amplify as the digital ecosystem evolves. In 2024, businesses aiming for online success must navigate a complex and ever-changing landscape where SEO plays a critical
The digital marketing landscape constantly shifts, driven by innovation and the specific strategies industry leaders employ. One such leader, Jitender Goswami, has made significant waves, recently culminating in his receipt of the prestigious IIFA (I Inspired From Actor) Award. This accolade,
From humble beginnings during the initial dotcom boom of the 1990s, affiliate marketing has undergone a remarkable evolution. Originally focused on simple tactics like discounts, cashback, and coupons, it has now matured into a sophisticated channel. As we navigate through 2024, affiliate marketing
