BrightEdge's extensive analysis across thousands of keywords in nine industries forecasts a transformative shift in search advertising and marketing due to Google’s upcoming Search Generative Experience (SGE), supported by generative artificial intelligence (GAI). This advancement is projected
The rapid advancements in AI and machine learning have sparked a heated debate about the future of SEO marketing and whether it is approaching obsolescence. Some experts argue that the need for SEO professionals will significantly diminish by 2024 as AI continues to take over tasks traditionally
Intersport Australia has recently taken a significant step towards enhancing its digital presence by appointing Blank Theory as its new social media agency, following a competitive pitch process. Intersport, a well-established name in the sporting goods industry, is seeking to bolster its digital
Affiliate marketing is significantly transforming the digital commerce landscape, presenting vast opportunities for brands and marketers. This model, which compensates affiliates for driving sales, offers a scalable, cost-effective way for brands to connect with targeted audiences while enabling
Squarepeg, a women-led digital marketing agency, has solidified its dedication to Corporate Social Responsibility (CSR) through its impactful SquarePact Mentorship Program. Now concluding its third annual cohort, this program is specifically designed to empower young individuals by providing
In the digital age, advertising technology (Adtech) plays a crucial role in shaping the landscape of digital marketing by offering innovative solutions that help businesses connect with their target audiences effectively. This field has seen tremendous growth and innovation, particularly within
